Improving government communications: GCS 2020

GCS 2020 is the improvement programme to ensure our profession delivers future best practice. Our mission is to make the best, standard.

We need to keep improving government communications and make sure our professional practice continues to deliver an exceptional standard of world class communication. We also want to build fulfilling careers for our practitioners.

This is essential work. Science, technology and society is changing at an exciting and sometimes bewildering pace. Resources have to be managed and we need more complex skills and better leadership to meet these challenges.

Every day, our aim is to make the best, standard. This means we must continually improve our practice to serve the people, business and communities of the UK.

You can also read more about the history of improving the GCS.

Four projects

The GCS 2020 improvement programme is now operating through four projects covering leadership, practitioners, scale and standards. This will create tangible improvements to the way we work, creating an even more effective and efficient GCS. Our focus stretches from recruitment, professional development and career progression to maintaining our innovative, world class practice. 

Around 100 people are already involved in the work, volunteering on top of their day job. With your help, we can improve government communications and make GCS a better profession for everyone.

Leadership – Leading the Communication Profession:

  • Defining and embedding the  leadership vision and model which sets the profession for success into the 2020s
  • Increased leadership skills in all our communication leaders
  • Help for staff at all levels on what is actually required of an effective leader 
  • GCS recruiting and retaining the right leaders to meet the challenges of the 2020s

Standards – Delivering Excellence:

  • Better talent management leading to more diversity, especially among SCS members
  • Increased impact from GCS Functional standard
  • Better induction for those joining GCS , including a supporting welcome pack 
  • A better GCS website

People – Our people:

  • GCS Recruitment which brings fresh and diverse talent into areas of greatest need
  • A pilot scheme to manage moves around GCS in a fair and co-ordinated way 
  • A strategy to secure the long term health of the GCS workforce 
  • A comms profession offering the most exciting and rewarding careers in the world

Scale – Maximising our scale:

  • ‘Beacon departments’ & professional champions sharing expertise and best practice
  • More consistency on how GCS drives cross-Government issues
  • Audience insight and research made highly visible, and at the forefront of GCS work
  • New guidance and best practice for public sector marketing recruitment as a specific GCS discipline


For more information or if you would like to get involved, contact the GCS 2020 team.