The Professional Standards Team works with the heads of each discipline to design and deliver relevant development opportunities. This is to ensure our offer is up to date, relevant and practical for the work we do in the Government Communication Service (GCS).
To help you hit the ground running in your new role, we encourage you to read the following and do these essential courses.
On this page:
A guide for new starters
Find out about essentials training, what the Government Communication Service does and how it will support you.
Standards and guidance
The GCS is setting professional standards and providing the knowledge and expertise to deliver world-class communications that support Ministers’ priorities, improve people’s lives, and enable the effective operation of our public service:
For General Data Protection Regulation (GDPR) information and the style guide, see our digital communication resources.
See the selected titles overarching across the communication discipline: external affairs, media, internal communication, marketing and strategic communication:
‘Good Strategy, Bad Strategy: The difference and why it matters’ by Richard P. Rumelt
This book explains the logic of good strategy and the sources of power that talented strategists have tapped as well as the pitfalls to avoid.
‘Organisational Listening: The Missing Essential in Public Communications’ by Professor Jim MacNamara
Jim MacNamara argues that improved organisational listening is a key to citizen, customer, and stakeholder engagement.
‘The Culture Builders’ by Jane Sparrow
The Culture Builders takes a very practical approach for leaders, managers and professionals that explores the levels of engagement required to build a high-achieving culture.
‘From Cascade to Conversation’ by Katie Macaulay
This book looks at how to really connect with your organisation in two-way conversation in a digital age. It includes case studies from BT, Sainsbury’s, Oxfam, B&Q, Post Office, Crossrail, HSBC, Waitrose and Coca-Cola Enterprises
Media and Campaigns
‘Nudge: Improving Decisions about Health, Wealth and Happiness’ by Richard Thaler and Cass R. Sunstein
Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioural science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on the choices we make.
‘Risk Issues and Crisis Management in Public Relations: A casebook of best practice’ by Michael Regester and Judy Larkin
This book defines reputation, explores how to value it and provides practical guidelines for effective reputation management.
‘Dataclysm – what our online lives tell us about our offline selves’ by Christian Rudder
Drawing on data from OKCupid, Google, Facebook, and more, Christian Rudder reveals our hopes, fears, dreams and desires.
‘Information is Beautiful’ by David McCandless
This is a visual journey through the most revealing trends, offering inspiration on how to visualise your data.
Strategic Engagement/External Affairs
‘Public Affairs in Practice: A Practical Guide to Lobbying’ by Stuart Thomson and Steve John
A full guide to all aspects and tasks within the wider public affairs industry.
‘New Strategies for Reputation Management: Gaining control of Issues, Crises and Corporate Social Responsibility’ by Andrew Griffin
A modern guide to reputation management, incorporating the impact of social media, and how to cultivate better reputations amongst the general public and stakeholders.
‘Lean In: Women Work and the Will to Lead’ by Sheryl Sandberg Learning to ‘lean in’ is about tackling the anxieties and preconceptions that stop women reaching the top.
‘Grit: The Power of Passion and Perseverance’
by Angela Duckworth Pioneering psychologist Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not just talent but a special blend of passion and persistence she calls “grit.”
‘Fake News: A Roadmap by King’s College London and NATO StratCom COE
Fifteen MA students from the Department of War Studies have collaborated with NATO to publish the first definitive analysis of the growing phenomenon of ‘fake news’ in a new book, ‘Fake News: A Roadmap’ launched in February 2018.
GCS academy: webinars and podcasts
To further support learning and development across our profession, we offer the following:
To watch recorded webinars or book a live one, ask the development adviser in your department for the GCS access code or contact us if you need to know their details: email@example.com.
The Academy courses are scheduled throughout the year, check our listing to book upcoming courses, webinars and events.
Introduction to Communications (in partnership with GCSI)
Introduction to Communications is a 6-module online course designed and delivered by GCSI (Government Communication Service International) that teaches participants about the important role that communications play within government. The course will cover the core areas of communications and give you valuable insight into the work communicators do day-to-day.
The course is due to launch on 6 July 2020. Places are limited. For those who do not secure a place in this cohort, you will be added to a waiting list for future cohorts.
What’s expected of you:
You must be able to commit 2 hours per module for 6 modules, across 6 weeks.
What’s expected of your line manager:
You must speak with your line manager to approve your place on the course and ensure they understand the commitment that comes with completing the course
You will learn key concepts and ideas in the different areas of communications. You will learn the key skills and experience what life is like for communicators who work in these core areas of communications.
The course covers the following topics:
- strategic communications
- audience insight
- working with the media
- creative campaigns
- digital communications
- internal communications
The course uses digital learning technology including a range of video case studies and interactive activities. You will be learning from communication experts from across the UK Government.
Using Behavioural Science to Communicate Strategically (COM-B)
The Capability, Opportunity, Motivation, Behaviour (COM-B) model is one theory of behaviour.
- in this webinar, we will discuss behavioural insight and its role in shaping our communication work
- our experts will draw on their own academic research to show how understanding how humans make decisions can improve our communications outcome
- how to consider the policy context, identifying policy objectives in terms of behaviours
- how to set objectives and use audience insight, using the COM-B model to identify barriers to the desired behaviour and assess the best role for communicators so you can set communications objectives with clear links to the needs of the policy
- how to use behavioural insight in your strategy and implementation through the EAST (Easy, Attractive, Social, Timely) framework
- scoring and evaluating your communications activities in terms of behavioural outputs
This course is worth 5 CIPR and CPD points.
Watch the recorded webinar: Using behavioural science to communicate strategically (GCS members only)
Watch our webinars by asking the development adviser in your department for the GCS access code or contact us for their details.
Campaigning excellence (in partnership with GCSi)
Campaigning Excellence is an online course online course designed and delivered by GCSi (Government Communication Service International).
The course teaches participants how to plan, implement, and evaluate a successful government campaign using the OASIS Framework, which has shaped all successful UK Government campaigns, including the GREAT Britain Campaign.
Our course teaches in an interactive way with a focus on using case studies from across government where learners put their skills into practice.
- understanding the 5 stages of OASIS (Objectives, Audience/Insight, Strategy/Ideas, Implementation and Scoring/Evaluation)
- understanding how OASIS:
- helps make the planning process rigorous
- is a series of steps that can help bring order and clarity to planning campaigns
- works as a practical tool to support government communicators to plan, deliver and evaluate communications activity, and that it ensures all government communications are effective, efficient and evaluated;
- applying skills by completing a practice campaign plan as a team based on a fictitious scenario
- completing a campaign plan of your own designed to tackle a real problem.
This course is worth 30 CIPR and CPD points.
Civil service learning
The Civil Service Learning website offers learning and development that supports you to provide excellent public services.
An introduction to Parliament (online)
This online learning introduces you to the workings of Parliament. It covers the differences between the Lords and the Commons, how a government is formed, laws are passed and tax and expenditure is approved, as well as some of the terminology and roles specific to the Palace of Westminster.
- provide an overview of the institution of Parliament
- describe the functions of Parliament
- explain how parliamentary business is both managed and supported
Unconscious bias training (online)
Unconscious bias can lead us to make instant decisions that feel instinctively right because of our own background, gender, age or personal circumstances.
This online topic introduces you to techniques for challenging, preventing and removing issues of unconscious bias in the workplace. These will help you to develop strategies for overcoming your own bias and that of your colleagues.
- explain how unconscious bias affects individual judgement and decision-making
- challenge your own prejudices and stereotypes
- spot bias in action and have the confidence to challenge your colleagues’ actions and behaviours – should the need arise
The Skills Toolkit
The Skills Toolkit is made up of free online courses, tools and resources to help you improve your digital and numeracy skills
The Skills Toolkit from the Department for Education
- Image credit:
- GCS (1)