Internal communication

Engage with staff in delivering priorities and develop internal communication. This includes for example:

  • working in partnership with leaders
  • engaging staff, organisational and cultural change
  • measuring the effectiveness of internal communication

Use this information to discuss your professional development plan with your line manager. Read about the different levels in our learning strategy.


On this page:


Read (introductory)

Website: IC Space

The IC Space is a dedicated online resource for all internal communications professionals. Find out more about change communications, staff engagement, internal communications channels or just want to understand more about internal communication:

Website: Engage for success

Engage for Success is the dynamic movement for employee engagement. Their evidence-based, four pillars of engagement form the foundation for successful employee engagement, whatever your organisation.

Website: When I work

Use this site if you are new to employee engagement with a simple guide for new managers: Internal Communications: A 101 Guide for New Managers


Read (advanced)

Book: ‘The Culture Builders’

Jane Sparrow takes a very practical approach for leaders, managers and professionals that explores the levels of engagement required to build a high-achieving culture in ‘The Culture Builders’.

Book: ‘From Cascade to Conversation’

Katie Macaulay looks at how to really connect with your organisation in a two-way conversation in a digital age. It includes case studies from BT, Sainsbury’s, Oxfam, B&Q, Post Office, Crossrail, HSBC, Waitrose and Coca-Cola Enterprises.

Book: ‘Internal Communications: A manual for practitioners’

Liam Fitzpatrick and Klavs Valskov explore what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.

Book: ‘Successful Employee Communications: A Practioner’s Guide to Tools, Models and Best Practice for Internal Communications’

Drawing on case studies from well-known organizations in the public, private and not for profit sectors, Sue Dewhurst and Liam Fitzpatrick explain how to make the case for internal communications at all levels, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect effective data.


Watch or listen (introductory)

Video: The Puzzle of Motivation

What really motivates people at work?  With over 19 million views this is one of TED Talks most-watched videos, by American author, Dan Pink.

Watch the TED Talk: The Puzzle of Motivation (18 minutes)

Video: Communication in the 21st century: is it what you say, not how you say it?

Non-verbal behaviours have historically been regarded as more important in communication than verbal behaviours. Vivian Ta argues how and why verbal behaviours, rather than nonverbal behaviours, are most critical in today’s digital society.

Watch the TED Talk: Communication in the 21st century (10 minutes)

Video: What makes us feel good about our work?

What motivates us to work? It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioural economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work.

Watch the TED Talk: What makes us feel good about our work? (20 minutes)


Watch or listen (advanced)

Video: The 6 principles of influence

Dr Robert Cialdini (American Academy of Dental Practice-AADP) shares his six principles to help increase your chances of influencing people.

Watch: The 6 principles of influence (15 minutes on YouTube)

Video: How Vodafone transformed their internal communications

George Aitken, Head of Comms at Vodafone, talks about a case study on how Vodafone changed their Internal Comms model to become more efficient and inclusive.

Watch: ‘How Vodafone transformed their internal communications’ (5 minutes on YouTube)

Video: 10 ways to have a better conversation

Celeste Headlee has worked as a radio host for decades, and she knows the ingredients of a great conversation: honesty, brevity, clarity and a healthy amount of listening. In this insightful talk, she shares 10 useful rules for having better conversations.

Watch the TED Talk: ’10 ways to have a better conversation’ (11 minutes)


Do (introductory)

Our courses are scheduled throughout the year, check our listing to book upcoming courses, webinars and events.

Webinar: Employee change communications

This Public Relations Consultants Association (PRCA) webinar is designed for beginner-to-intermediate communicators looking to understand how to design and manage employee change communications. Drawing on real-life case studies and academic research, it will provide guidance and techniques that can be applied practically in the workplace.

Watch PRCA recorded webinar: Employee change communications (1hour 15 minutes)

Webinar: Building an internal communications campaign that works

This PRCA webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign.

Watch PRCA recorded webinar: Building an internal communications campaign that works (1 hour 7 minutes)

Academy: Introduction to internal communication

Details:

Our course is for those who do not currently work in Internal Communication (IC) and those new to an IC role.

Learning objectives:

  • the standards, principles and best practice in internal comms
  • the importance of internal comms as one of the four main comms specialisms

This course is worth 5 CIPR and CPD points.

Watch the recorded webinar: Introduction to internal communication (GCS members only)
Watch our webinars by asking the development adviser in your department for the GCS access code or contact us for their details.


Do (advanced)

Our courses are scheduled throughout the year, check our listing to book upcoming courses, webinars and events.

Webinar: Moving from internal communications to employee engagement

This webinar delivered by Amanda Coleman (Fellow PRCA) aims to help you make the most of your biggest asset: your people.

Watch PRCA recorded webinar: Moving from internal communications to employee engagement (1hour 31 minutes)

Webinar: Developing an internal communications strategy

This practical webinar provides an overview of the key stages needed to develop an internal communications strategy.

Watch PRCA recorded webinar: Developing an internal communications strategy (1 hour 16 minutes)


Share

Share what you learn with your colleague. If you are interested in becoming a trainer on a course, contact us at gcs@cabinetoffice.gov.uk