Disciplines
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Understanding audiences: getting the best out of ourselves and others (GCS members access)
This session goes through the main categories of audience segmentation and ensuring inclusivity, as well as practical tips.
Published: 2022
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GCS Appoints Kate Whitty-Johnson as the Head of Discipline for External Affairs
We are excited to announce that we have appointed Kate Whitty-Johnson as the Head of Discipline for External Affairs. Kate’s […]
Published: 2022
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Introduction to partnership marketing (GCS members access)
Definition, benefits and examples of partnership marketing.
Published: 2022
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Internal communications: insight and evaluation (GCS members access)
Fiona Hatton and Wendy Proctor discuss the importance of insight and evaluation when it comes to producing impactful internal communications.
Published: 2022
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Catch up now: March 2022 GCS Monthly Meet-Up
On Thursday, over 360 colleagues joined Simon Baugh and Sean Larkins for the March GCS Monthly Meet-Up. You can now […]
Published: 2022
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Launch of test and learn guidelines for media buying
Government Communication Service and OmniGOV launched the test and learn guidelines for media buying in November 2021.
Published: 2022
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GCS announces new media buying partnership
I am very pleased to announce the award of our new media buying service that will be critical in delivering […]
Published: 2021
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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Evaluating external affairs (GCS members access)
In this webinar, Alex Pryce shares the different ways we can evaluate External Affairs activity, providing tools, case studies and more.
Published: 2021
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What can Hollywood teach us about storytelling?
An essential skill for communicators, we learn how to use storytelling to make our communication style more credible and compelling.
Published: 2021
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