Marketing

Ten campaign trends to take into the new year
Nothing is predictable, so it will be vital to keep a close eye on how these progress as the world continues to change.

Published: 2020
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CNBC Supply Chains webinar campaign
Naomi and Phoebe describe how they worked with partner CNBC to deliver webinars to high profile stakeholders on short notice.

Published: 2020
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Comms in focus: Academy 2020
Throughout the event, which runs from Tuesday 24 to Thursday 26 November, speakers will reflect on the extraordinary events of the past year, and look ahead at how we can continue to support the public sector across local, regional and national priorities.

Published: 2020
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23 September is here. What does this mean for you and accessibility?
Richard Morton and Nancy Hull discuss what the 23 September accessibility deadline means for the public sector.

Published: 2020
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Safeguarding government advertising online
Alex Aiken introduces the SAFE framework and governments return back to YouTube.

Published: 2020
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Nine years of GREAT Campaign
The GREAT Britain campaign is the UK government’s most ambitious international marketing campaign up to date, creating jobs and growth […]

Published: 2020
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GCS Academy: support to boost your skills without leaving your desk
The GCS adapted its professional development offering to the COVID-19 crisis by switching the learning from face-to-face to online.

Published: 2020
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The art of a brand
This webinar is a lesson into the art of the brand, and how great branding works.

Published: 2020
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GCS 2020: Nine months in
Russell Grossman reflects on the first half of the GCS2020 improvement programme.

Published: 2020
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How to set up your campaign objectives using the OASIS model
By the end of this webinar, you will understand objective setting within the context of the OASIS Framework.

Published: 2020
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