Data
-
Introduction to data, automation and artificial intelligence
Improved use of data, automation and ethical artificial intelligence poses one of the biggest opportunities in recent decades for many […]
Published: 2020
Related topics: -
Improving campaigns with the ‘Aggregated Outcomes Benchmarking Database’
Making use of lessons and learnings from the campaigns being delivered across government has always been seen by Government Communication […]
Published: 2020
Related topics: -
Year of Marketing lessons: The Data Opportunity
The Year of Marketing (YoM) is a GCS initiative to help departments deliver world-class public service communications. Through a process of awareness raising and events, YoM keeps government communicators ahead of all the latest developments in the world of marketing.
Published: 2020
Related topics: -
GCS 2020 – Making the Best, Standard
Russell Grossman discusses how our work in communications must make the best, standard.
Published: 2020
Related topics: