Marketing
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Introduction to partnership marketing (GCS members access)
Definition, benefits and examples of partnership marketing.
Published: 2022
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Launch of test and learn guidelines for media buying
Government Communication Service and OmniGOV launched the test and learn guidelines for media buying in November 2021.
Published: 2022
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GCS announces new media buying partnership
I am very pleased to announce the award of our new media buying service that will be critical in delivering […]
Published: 2021
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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GCS and its award-winning marketing campaigns
Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.
Published: 2021
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Social media security awareness for Civil Service accounts
The Government Communication Service (GCS) has published a new piece of guidance on social media security for government communicators.
Published: 2021
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Digital skills series (GCS members access)
In this video series produced by Defra, you will learn a variety of digital skills from digital storytelling to photography to social media.
Published: 2021
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Link shorteners: the long and short of why you shouldn’t use them
The common misconceptions about link-shortening tools and some of the potential risks associated with using them.
Published: 2021
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Cognitive behavioural therapy and marketing (GCS members access)
The trainer shares his experience of depression and cognitive behavioural therapy and applies the lessons learned to communications.
Published: 2021
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Campaigning excellence (in partnership with GCSI)
Campaigning Excellence teaches participants how to plan, implement, and evaluate a successful government campaign using the OASIS Framework.
Published: 2021
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