A practical approach to planning, insight and evaluation

Length: Full day

Delivered by: Wonderbound Ltd

Continuing Professional Development (CPD) points: 10

Overview

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model.

This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Learning objectives

With this course you will:

  • develop in-depth knowledge of how to evaluate previous communication campaigns
  • learn how to understand how an audience behaves, why and how can you get them to change their minds
  • how to make use of the OASIS campaign model and the process of evaluation.

Book your place

The training is a full day, hosted on Zoom. It is highly interactive, with small groups of delegates, and regular screen breaks.