Campaigning Excellence

Length: 6 weeks

Delivered by: GCA

Continuing Professional Development (CPD) points: 10


In this course you will learn from experts across government how to effectively implement and evaluate the OASIS framework.

Campaigning Excellence is a 6-module online course that teaches participants how to plan, implement and evaluate a successful government campaign using the OASIS framework, which has shaped all successful UK Government campaigns, including the GREAT Britain Campaign. The recommended time required is 2-3 hours per module.

The course:

  • Demonstrates the importance of setting clear objectives and understanding your audience
  • Teaches participants how to develop a campaign strategy and implement it
  • Examines how to evaluate all your communications activity
  • Is highly interactive with participants learning from experts within government who share their experiences via information case studies

Learning objectives:

  • Understand the key features of effective Government campaigning
  • Understand the OASIS planning framework and how it works to help communicators to plan, deliver and evaluate communications activity
  • See the OASIS framework in action
  • Practise applying skills by completing a campaign plan based on a fictional case study

Book your place

We will advertise the next course dates through our normal communication channels.