Creativity: it’s just connecting things

Blog post by Robert Hall, Dee Imlah, Farooq Mulla, Helen Todd, Sara Vogt and Richard Wilson

Wednesday 25 January 2017

So said Steve Jobs, one of the archetypes of creative thinking.

But what exactly is it? Creativity – the use of original ideas to create something – can feel rather mystical. While my five-year-old has creative ideas fizzing out of her, as adults we can feel more constrained… often reaching for a mass of post-it notes as a default in a meeting room brainstorm in the hope that they will help deliver a lightbulb moment!

And is it important to us in GCS? Back in 2010, IBM  cited creativity as one of the most sought after leadership qualities for CEOs; and a more recent study by Adobe and Forrester Consulting in 2014 found that 82 per cent of companies believe there is a strong connection between creativity and business results. Creativity is particularly powerful when it leads to innovation: the GCS Futures Council was recently created to provide a structure for highlighting innovations, and to challenge and improve our ways of working as a profession.

Further to this, six of us from across government have decided to work together to explore how effectively we are currently using creativity, across GCS, to help government achieve its objectives; and understand what would make us even more creative – as individuals and as a profession within government,

We have developed the project as part of the GCS Inspire senior talent programme, and will be putting our practical recommendations to Directors of Communications in March.

We want to ensure our findings are representative of views from across GCS. You can have your say by completing a short survey, which explores attitudes to creativity: from the barriers you encounter to things you feel would help you and your team – why not complete the survey now? It’s anonymous and takes just five minutes.

If you would like more information about the project, or have an example to share of great creativity or innovation in GCS please get in touch with one of the team.

By: Robert Hall, Dee Imlah, Farooq Mulla, Helen Todd, Sara Vogt and Richard Wilson.