The GCS delivers strategic, audience-led campaigns and sets world-class standards for implementation and delivery.

Through these campaigns, communications professionals play a key role across government in:

  • changing behaviour by encouraging people to lead healthy, safer lives
  • ensuring operational effectiveness of government by informing people about public services.
  • enhancing and maintaining the reputation of the UK and responding in times of crisis, including promoting interests internationally.
  • explaining government policies and programmes to clarify legal or statutory requirements.