The GCS delivers strategic, audience-led campaigns and sets world-class standards for implementation and delivery.
Through these campaigns, communications professionals play a key role across government in:
- Changing behaviour by encouraging people to lead healthy, safer lives.
- Ensuring operational effectiveness of government by informing people about public services.
- Enhancing and maintaining the reputation of the UK and responding in times of crisis, including promoting interests internationally.
- Explaining government policies and programmes to clarify legal or statutory requirements.