The GCS delivers strategic, audience-led campaigns and sets world-class standards for implementation and delivery.

Through these campaigns, communications professionals play a key role across government in:

  • Changing behaviour by encouraging people to lead healthy, safer lives.
  • Ensuring operational effectiveness of government by informing people about public services.
  • Enhancing and maintaining the reputation of the UK and responding in times of crisis, including promoting interests internationally.
  • Explaining government policies and programmes to clarify legal or statutory requirements.

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