The GCS delivers strategic, audience-led campaigns and sets world-class standards for implementation and delivery.
Through these campaigns, communications professionals play a key role across government in:
The cross-government campaigns team is a small unit based jointly in the Prime Minister’s Office and the Cabinet Office. With experts drawn from all communications disciplines, it delivers campaigns on issues of priority for the Prime Minister or where a cross-government effort is essential to success.
Advertising Standards Authority (ASA)
The ASA is the UK’s independent advertising regulator formed in 1961, ensuring rigorous standards in all areas of advertising in the UK. They make sure ads across the UK abide by the advertising rules by measuring them against the The Advertising Codes, which are written by the ASA’s sister organisation, the Committee of Advertising Practice (CAP).
All members of GCS should be familiar with the ASA and how to abide by their regulations. This involves understanding:
The ASA has a range of resources to help communicators receive guidance, information and knowledge on their entire regulatory process. Below are some useful examples: