Throughout 2019, GCS is running the 'Year of Marketing', an ambitious initiative to help departments generate more effective marketing strategies and improve Government’s communication with the public.
As the world is changing, driven by new technology, political uncertainty and rising citizen expectations. These factors are shaping public perceptions and habits and will have a profound influence on the practice on marketing.
Government marketing enables people to access public services, increase the choices available and improves life chances. In this way it is a powerful force for good, using data, behavioural science and creative skills to create credible campaigns which builds confidence and trust in our institutions and brands.
Throughout the year, the programme will focus on enabling government communicators to stay ahead of trends and challenges in the marketing industry through events and training.
In May, GCS launched a thought-piece outlining the predictions for the future of marketing as a profession and the implications for government.
Year of marketing (5MB).
In the Year of Marketing, GCS sets out six opportunities for government marketeers to consider the effects of, discuss, and act upon:
This is just the start of ongoing dialogue for GCS members and we will continually update this page with events to get involved with throughout the year.
Contact the team at email@example.com to find out more about opportunities to get involved or to find out who is your Year of Marketing Champions in your department.
3 minutes 45. Presenter: Charlie Holman, Senior Marketing Campaign Manager, at Department for International Trade (DIT).