Insight takes information and data beyond 'interesting' - it drives thinking and guides action.
Understanding audiences is essential to government communications. By finding out more about audiences’ attitudes, habits and preferences, insight can help ensure government communications are as relevant, meaningful and effective as possible.
Our aim is to use insight across the Government Communication Service (GCS) to make government communications as effective as possible by:
The Cabinet Office insight team helps commission audience research for new government campaigns, monitors important trends across the communications industry that impact upon our work and helps to share best practice on current audience insight across the GCS profession.
For more information, contact email@example.com.