Media

The Government Communication Service (GCS) delivers strategic, audience-led campaigns and sets world-class standards for implementation and delivery.

Through these campaigns, communications professionals play a key role across government in:

  • changing behaviour by encouraging people to lead healthy, safer lives,
  • ensuring operational effectiveness of government by informing people about public services,
  • enhancing and maintaining the reputation of the UK and responding in times of crisis, including promoting interests internationally,
  • explaining government policies and programmes to clarify legal or statutory requirements.

Modern Media Operation: a guide

The Modern Media Operations Guide sets out the skills and capabilities government media relations teams require to deal with the combined demands of the general public, ministers and stakeholders in the 24/7/365 digital age.  The guide also includes 15 case studies.

Social media

GCS members must adhere to the Civil Service Code online as well as offline.

Social media is a public forum and the same considerations apply as would to speaking in public or writing something for publication, either officially or in a personal capacity outside of work.

Read our propriety guidance and checklist for social media.

The Social media guidance for civil servants (on GOV.UK) is intended to help civil servants to use social media to enhance their work while maintaining the highest levels of integrity.

Academy: media skills

Boost your skills with our flexible training, by watching a video, choosing an online learning or attending one of our advanced course, visit our academy.