Modern media operation

This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.

The Modern Media Operations Guide sets out the skills and capabilities government media relations teams require to deal with the combined demands of the general public, ministers and stakeholders in the 24/7/365 digital age. 

Modern Media Operations Guide (PDF 7MB)

The guide includes:

  • 15 case studies
  • Core functional requirements – the 5 aspects
    • Proactive media handling
    • Reactive media handling
    • Relationship management
    • Digital/content creation
    • Insight and evaluation