PRIMER: Emergency Planning Framework

From flooding to terror attacks, the public expect the government to be a fast and reliable source of information in times of crisis.

Read the PRIMER: Emergency planning framework (0.4MB)

As public bodies, it is essential that during a crisis we are the source of accurate, relevant and timely information. A strong crisis communication strategy can keep stakeholders informed, build and maintain public trust in the government and ensure accurate information is being reported by the media. Without one, the risk is that misleading information can take hold and cause irreparable damage to an organisation and its reputation, as well as raise concern or fear in local communities.

This is why communication is so essential.

Drawing on best practice across the public sector, we have created a package of practical tools and templates for communication professionals showing how to plan, develop and implement an effective response during a crisis.

Our resources are focused on six critical stages which make up the GCS Primer framework for crisis communications.

  • Plan: It is essential to have a communications plan, regularly update it and know where it is when you need it;
  • Rehearse: A crisis response works best if tested in advance, and doing this with partners can ensure you build important relationships in calmer times;
  • Implement: Getting it right from the start can be critical – this section looks at how you set up your crisis response in the right way;
  • Maintain: Crisis scenarios can be a test of stamina and character – these resources will help you ensure you maintain quality while supporting your team;
  • Evaluate: It is crucial to measure what’s getting through and what’s not – this section shows how to measure impact in real time and refine your approach;
  • Recover: Communication has an important role in rebuilding trust and confidence– this section offers practical advice on how to respond after a crisis.

Read the PRIMER: Emergency planning framework (0.4MB)

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