From flooding to terror attacks, the public expect the government to be a fast and reliable source of information in times of crisis.
Emergency Planning Framework PRIMER (0.4MB)
As public bodies, it is essential that during a crisis we are the source of accurate, relevant and timely information.
A strong crisis communication strategy can keep stakeholders informed, build and maintain public trust in the government and ensure accurate information is being reported by the media. Without one, the risk is that misleading information can take hold and cause irreparable damage to an organisation and its reputation, as well as raise concern or fear in local communities.
This is why communication is so essential.
Drawing on best practice across the public sector, we have created a package of practical tools and templates for communication professionals showing how to plan, develop and implement an effective response during a crisis.
Our resources are focused on six critical stages which make up the GCS Primer framework for crisis communications.
PRIMER emergency planning framework checklists: