The Modern Communications Operating Model (MCOM2.0) sets out the essential skills, capabilities and practices required for an effective public service communications profession and function.
First published in 2015, it was updated in November 2019, and is intended for all grades in both central and local government. Its purpose is to enable GCS to build a more skilled and unified profession and function, one which is always seeking to innovate and adopt global best practice.
MCOM 2.0 is built around five disciplines with strategic communication at the core. The five core disciplines are underpinned by professional practices that should be consistently applied by practitioners across all MCOM disciplines. Government communicators may have a primary specialism in one discipline, but should develop capability in all core disciplines.
As well as updating MCOM, the new model recognises more clearly that campaigning is an essential practice for all disciplines. It also acknowledges that there is no communications discipline that has not been and will not continue to be transformed by digital technology.
MCOM2.0 compliments the Government Functional Standard GovS011: Communication.
It provides a fundamental statement of the essential capabilities and practices of government communication. It is not a prescriptive model intended as an organisational structure (although organisations may structure teams around the model).
The two documents can be used together by all government communicators as tools to: ensure they have the right organisational structures and evaluation mechanisms in place; audit and assure best practice; inform professional development; and act as a framework for reporting, sharing and celebrating best practice.