Friday 10 March 2017
Department for Work and Pensions (DWP) have won GCS's February campaign of the month competition.
DWP’s ‘Disability Confident-Sheffield Pathfinder’ campaign was focused on tackling the lack of employment opportunities for disabled people. The campaign was piloted in Sheffield with the aim of increasing employer awareness of the benefits of employing disabled people, and increasing the number of employers recruiting disabled people.
The target audience were retail, business services, care and hospitality employers, identified through research as the sectors providing the best employment opportunities to disabled people. Using strategic partnerships, the team was able to use credible business channels to appeal to their audience. Partnerships were created with over 80 local businesses and organisations including Sheffield City Council, Disability Sheffield and Sheffield Star.
As a result of the campaign, over 110 businesses registered to find out more and DWP partners are following up with local employers who pledged to offer vacancies and employment to disabled people across the city. To date, 29 people have moved into work or work experience representing a transformational change for them.
The insight and learning from this pilot is being used in the development of a large-scale national disability employment campaign.
The team behind this campaign are:
Michael Warren- Deputy Director
Andy Ellis – Head of Campaign
Dave Edwards – Team Lead
Claire Irvine – Senior Information Officer
Lenka Gerrett – Information Officer
Katie Woodward – Information Officer
Graeme Jobson – Assistant Information Officer