Friday 15 June 2018
There is only one category for the Public Service Communications Awards – excellence in public service communications campaigns
Regardless of budget, discipline or channel we are seeking the best of the best, campaigns that make a real difference. From large low/no cost and grassroots community engagement to TV public information campaigns or organisational change communications excellence is the key.
About the Awards
Public Service Communications Excellence Awards were jointly developed by the leading public service communications professions – Government Communication Service (GCS), LG communications and the Local Government Association (LGA) to celebrate excellence in public service communications campaigns and programmes.
They are free to enter and open to all public service communications professionals working in central and local government, health, emergency services and wider public service organisations.
A panel of senior public service communications professionals will assess entries against the Government Communications Service OASIS (Objectives, Audience insight, Strategy, Implementation, Scoring evaluation and outcomes) campaign planning model.
Winners will be announced at a special evening awards event and ceremony to be held 9 October as part of the Public Service Communications Academy ‘Comms Academy’ 2018 – this year’s event takes place at Birmingham Repertory Theatre and the Library of Birmingham (Unique Venues, Birmingham), 9 and 10 October 2018.
Last year’s Excellence Award winners
● Department for Business, Energy & Industrial Strategy, GCS Local and HMRC-National Minimum and Living Wage Campaign 2017
● Reigate & Banstead Borough Council-RingGo cashless parking campaign
● Department for Digital, Culture, Media & Sport-Remembering the Battle of Passchendaele
● Department for Education-Together we can tackle child abuse 2016
● Nottingham City Council- Nottingham “Let’s Keep It Clean” campaign
● Public Health England- Change4Life: Be Food Smart
● Buckinghamshire County Council- Active Bucks Programme
● Department for Business, Energy & Industrial Strategy- Industrial Strategy
● Department for Work & Pensions-Pension Wise Communications Campaign 16/17
● Electoral Commission- Ready to Vote
● Hampshire Fire and Rescue Service- Fireflash: staff video news bulletins engage remote staff
● Hampshire Fire and Rescue Service-#INeedMySpace – life-saving driving education
● Department for Work & Pensions- State Pension Top Up Communication Campaign
● Dudley Council-See me, hear me
● Enfield Council- He Doesn’t Love You If
● Health and Safety Executive-Helping Great Britain work well
● Hertfordshire County Council- Join Our Team
● Home Office/UK Visas & Immigration- The UK is just 3 steps away (2017 Global Visa Campaign)
● London Borough of Hackney-Hackney: A Place for Everyone Campaign
● Medicines and Healthcare products Regulatory Agency-Increasing reporting of adverse drug reactions across Europe
● Public Health England, NHS England and the Department of Health- Stay Well This Winter
● South Yorkshire Fire & Rescue- Operation Chip Pan
We have compiled all of the winning entries into a case studies collection now available online, including videos featuring award winning speakers. To find out more about excellent public service campaigns visit the Public Sector Communications 2017 medium website.
Note: to fully view this site you may need to create a Medium account or login to your existing Medium account.
How to enter
Complete and return the Communications Excellence Awards Entry Form 2018 to tell us about your world class public service communications. Please send completed entries to GCSawards@cabinetoffice.gov.uk by close 16 September 2018.
Please ensure that your entry:
● Has been signed off by the Director or equivalent Head of Communications for your organisation;
● That you are content for this information to be shared with the participating professions and partners. Material from entries may be used in post-event publications and online to promote excellence and best practice in public service communications. Where applicable entrants should clearly mark any sensitive information or parts of their entry as ‘not for publication’;
● You have completed all sections of the form (including campaign budget); and
● Include a named contact (include email and telephone) for any follow up queries.
Tell us more:
All entrants are invited to submit a short film (2 mins max) to support their entry. This could be drawn from existing campaign material or a straight-to-iPhone vox pop on your campaign.