GCS is changing with the new Modern Communications Operating Model

Friday 29 January 2016

The Modern Communications Operating Model has been sweeping across GCS. Colleagues have been busy adopting the new Model and here they share with us what they think, how it working and what they've learned so far.  

The Modern Communications Operating Model sets out the skills and capabilities required to deal with the combined demands of the general public, ministers and the changing Communications environment, as set out in The Future of Public Service Communications report (GCS July 2015).

Download a copy of the Modern Communications Operating Model (PDF 303KB)


In this first video below, hear from Keith Coni, GCS Head of Capability and Professional Practice, who talks about the key components of the model and sets out the challenges he wants all government organisations to consider.

The second video is an interview with Farida Leander, Senior Communications Manager, who shares how DWP delivers world class campaigns.

The third video shows Nicky Jackson, Senior Campaigns Manager, GCS Local, cover her team learning, audience insight and evaluation.

The fourth video takes an interesting internal communications perspective, from Jean Ward, Head of Internal Communications Unit, Home Office.

The fifth video is from the Wales Office where Sophie Court summarises her teams’ experiences in taking a more integrated campaign approach.

In the sixth video we hear from Janine Lloyd-Jones, Deputy Director, Head of News, DWP, who speaks about the day to day impact MCOM is having.

The seventh and penultimate video, hears Helen Clarke, Campaigns Manager, tells the story of the flexibility and audience insight driven approach of GCS Local.

And in this final video, Alice Smith, Head of Internal Communications and Engagement, explains the lessons learned around DCMS’ use of existing data and her teams’ collaborative way of working.

Are you adopting the Modern Communications Operating Model?  GCS would love to hear your views via gcs@cabinetoffice.gov.uk


This website uses cookies. By using this website or closing this message, you are agreeing to our cookies notice