GCS Comms Exchange events

Monday 1 October 2018

How to get started:

Exchange Place sign

Comms Exchange provides more opportunities to share best practice, develop new skills and meet colleagues from across government.

This year we are asking departments to take the Modern Communications Operating Model (MCOM) core capabilities as the theme for their events:

  • Strategic communications planning
  • Internal communications
  • Media, campaigns and digital
  • External Affairs

At a minimum all departments have been asked (via Directors of Communications) to develop and deliver at least one event based on your recent best practice examples shared with Alex Aiken, EDGC on his recent round of departmental visits – but there is no need to stop there.

We all know it’s good to share – here are three great reasons to support Comms Exchange:

  1. At the recent GCS MCOM Live events the value of networking and a call for more professional networking opportunities across government was a key theme – one supported by the GCS Board and Directors of Communication
  2. We have great content to share – from Alex Aiken’s recent round of visits, GCS campaign of the Month entries, blogs and lots more, we know there are plenty examples of Modern Comms excellence to share.
  3. All GCS members are required to undertake four items of communications-related Continuous Professional Development (CPD).

Sticking to the behaviour change principles of EAST, Comms Exchange makes CPD:

  • Easy – you deliver the session, GCS handle the listing, booking and evaluation
  • Accessible – all events are no cost and open to all GCS members
  • Social – Comms Exchange events are by GCS members for GCS members
  • Timely – With end of year reviews recently completed and professional development plans in progress now is the time to get started on your CPD (if you haven’t already).

How to get started with developing your Comms Exchange event:  

  • Identify your subject matter.

MCOM core capabilities are the theme for this year’s events, however it’s your session and the type of content is up to you.  This could be a ‘best in class’ case study; a practical skills workshop; or an exercise in co-creation (perhaps developing a ‘world class’ campaign).

Think about what you want to achieve – what’s the objective of the event? It’s great to meet colleagues with shared interests but there has to be more than this to your session. Think about your audience – what will delegates take away from the event or how can they contribute to your programme?

  • Book a room and throw open the doors to colleagues across government

Book a room, ideally for at least 20 plus attendees – in fact, the more the merrier. At the last round of Comms Exchange we had a number of well attended large scale events for over 50 delegates.

  • Send us the details – GCS team will do all the rest

Email us the details of your proposed session to GCS@cabinetoffice.gov.uk and we will list, promote and handle the booking for you through GCS channels. We will send confirmation and reminders to delegates, send you the delegate list, and post an event feedback survey, all in good time for your session.

Comms Exchange is for everyone – the programme is not limited to Whitehall departments or London and the South East. We would like everyone across the profession to get involved in this programme, so to get started please email an outline of your session to GCS.

Inevitably some events prove more popular than others, but if you book a place at an event do make sure you attend – CPD is serious business.

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