Monday 18 June 2018
Alex Aiken, Executive Director of Government Communication, last week launched the new Government Communication Service Evaluation Framework 2.0
The new Evaluation Framework was launched at the 10th annual global summit of the International Association for the Measurement and Evaluation of Communication.
The new publication builds on the foundations of the last edition, which was launched in 2015, and provides additional guidance on creating objectives for evaluation, using consistent metrics across all campaigns and calculating return on investment.
The guide is available here, along with the first release of additional resources to assist evaluators across government (with thanks to insight and evaluation colleagues at BEIS).
We have worked with a number of internal, external and academic stakeholders to provide enhanced guidance on the evaluation of reputation and introduce the principles of the ethical use of data in Government.
The Evaluation Framework 2.0 has already had a warm reception in the industry with Richard Bailey, editor of PR Place, stating that many regard the framework as the ‘gold standard’ of evaluation.