Friday 22 July 2016
Many thanks to everyone across the profession who took part in this year's first annual Modern Communications Operating Model (MCOM) Skills Survey.
An impressive three-quarters of you across government took the time to have your say on your skills and development needs. We’ve also learnt a lot about how to improve the survey process next year, and will involve you in developing next year’s survey.
Many of you will already have taken the opportunity to discuss your own departmental results and actions to address skill gaps identified. And we hope that you have also found your individual survey results useful in end-of-year development discussions with your line manager.
Here are the survey’s key findings across the profession, and some of the main actions we’re taking in GCS in the next few months.
Key GCS actions: Revising our Aspire strategic communications module with increased emphasis on insight and evaluation, and promoting the newly developed horizon-scanning module and evaluation e-learning module to the profession.
If you feel that Strategic Communications Planning is a development area for you, take a look at the new evaluation e-learning module and the Aspire course schedule.
Key GCS actions: We will increase the emphasis on evaluation and delivering campaigns in our Aspire ‘Introduction to Internal Communications’ module, and offer places to all departments and ALBs.
Key GCS actions: We will review and reintroduce the campaign module to our Aspire curriculum, with a focus on evaluation and planning. We will identify and target high potential practitioners in lower-scoring organisations for the next Advanced Campaigning Masterclass.
Key GCS actions: We will re-establish the cross-government strategic engagement group, and develop a new strategic engagement module for Aspire, with an emphasis on stakeholder mapping and evaluation.
Key GCS actions: We will introduce a GCS Leadership Award open to all grades, and expand Future Engage Deliver (FED) leadership training and RADA personal impact training to IOs and above.
If you feel that Leadership is a development area for you, take a look at our courses and events page.
If you have any questions about the survey or points on how we can improve it next time, please don’t hesitate to contact us at firstname.lastname@example.org.