Thursday 26 April 2018
Today, GCS launches the Government Communication Plan 2018/19, Building a country that works for everyone: a Britain fit for the future
The plan sets out the commitment of Directors of Communication and GCS to produce campaigns and communications to support the Government’s priorities in the year ahead. The plan delivers the Prime Minister’s new narrative through four overarching themes: a stronger, fairer economy; a more caring society; a truly global Britain; and a strong, new relationship with Europe.
It also explains the structure and core aims of GCS, and highlights its programmes and plans for improving communications professional practice across government.
Launching the plan, Executive Director of Government Communication, Alex Aiken said,
“In January 2018, I set colleagues across the government communication profession eight challenges for the year ahead. Over this next year, we have a lot to do and we must continue to challenge each other, ensuring every government communicator delivers exceptional campaigns. Each campaign must make the best use public funds, and generate return on investment. To achieve this, we must continue to partner across the public sector, and utilise the expertise of private and third sector organisations too. This will ensure our reach and impact, but most importantly, the outcome of all our work.
“GCS is the pinnacle of the Civil Service Leadership statement, no matter your grade or managerial responsibilities, we are all leaders in our own rights. As always, GCS remains wholly committed to continuously improving ourselves, our members and our work. Our challenging improvement programme and our development of each member continues with extensive training and learning opportunities and a library of resources and recommended reading lists.
This year’s plan is a must-read for every government communicator, every piece of our work, no matter how big or small, fits into our overall narrative and delivering the Government’s priorities. We all have a vital role to play in the busy year ahead and to ensure our profession continues to be one of the most renowned, both within and outside of Government.”