Tuesday 22 May 2018
Today (22 May) the UK Government announces the successful bidder to buy advertising space for government campaigns
Marketing agency Manning Gottlieb OMD – part of Omnicom group – has been selected to work with the Government Communication Service to deliver around 100 campaigns a year. The total value of the media buying is around £560m over the four year life of the contract.
Manning Gottlieb OMD was selected through a rigorous, competitive process that emphasised a new approach to purchase advertising, particularly around digital ‘programmatic’ buying of online space. Higher standards and transparent practices are at the heart of the new contract.
The contract, starting in November 2018, will enhance government campaigns and help reach audiences both in the UK and overseas for the next four years.
The partnership between Government and Manning Gottlieb OMD will be crucial in delivering the Government’s top campaigns to inform the public, raise awareness of new policies and schemes to support businesses, investors, citizens and visitors.
Alex Aiken, Executive Director for Government Communications Service, said:
“We are delighted to award this important contract to Manning Gottlieb OMD, which will enable us to continue to be a leader in creative, informative, transformative campaigns for the public good.
“This new contract was designed following extensive consultation and will deliver a more transparent, open and accountable way of advertising, ensuring that every pound spent provides value for money to the UK taxpayer.
“We have delivered world-class campaigns over the last four years with our current partner Carat, and I thank them for all of their hard work.”
Tim Pearson, CEO, Manning Gottlieb OMD, said:
“We are immensely proud to embark on this progressive new partnership with HM Government that will set the global standard for transparency and outcomes-focused buying. Our new team will sit within Manning Gottlieb OMD, combining the scale of Omnicom Media Group with the intelligent application of MG OMD. The pitch process heralded the start of an ambitious new era for government buying and we are thrilled to play an important role within it.”