Monday 4 September 2017
This Organ Donation Week NHS Blood and Transplant are reminding people that a few words can make an extraordinary difference.
Organ Donation Week takes place from Monday 4 – Sunday 10 September 2017 and aims to inspire people to talk about organ donation by reminding them that a few words can make an extraordinary difference. With a range of emotional films including one featuring a pair of young brothers who can have more hugs thanks to organ donation, NHS Blood and Transplant (NHSBT) hope this year’s campaign will make a difference and bring hope to all those on the transplant waiting list.
NHSBT want to make talking about organ donation as easy as possible and a normal thing to do and have developed a campaign page a pile of digital assets to download, and a range of films to show why it’s so important to discuss your decision with your family.
There will be lots of activity on their social pages throughout the week. They will be sharing campaign assets and real life stories about donation and transplantation and how people have had conversations, including some moving videos they have created with donor families. They’ll also be using paid social to promote their content and the need for having a chat across Facebook, Twitter and Instagram.
NHSBT also worked with print, broadcast and online media across the country to encourage them to tell personal stories of donation and transplantation and demonstrate how organ donors transform lives. They are encouraging hospitals (via their specialist nurses) to promote organ donation in the local media and their clinical leads and specialist nurses will be running events throughout Organ Donation Week and beyond, to help raise awareness and provide information to people about organ donation. NHSBT will also be running a Parliamentary event in partnership with Kidney Care UK to promote the importance of organ donation to MPs.
Read the NHS Blood and Transplant blog to find out how you can get involved.