The new Evaluation Framework is coming…Order Now!

Monday 21 December 2015

Following the recently launched Evaluation Framework (beta version) in November, we have received lots of feedback from GCS members and external parties – the revised final version of the framework has now been signed off by the GCS Evaluation Council and is being printed for distribution across GCS.

The new Evaluation Framework supports a more consistent approach to evaluation across GCS where outcomes are aligned to objectives.  It takes the form of a handy desk-drop swatch, containing valid metrics for: media, marketing, digital, stakeholder engagement and internal communications.



The desk-drop framework is a quick, easy reference tool to ensure we measure what matters.   It reflects the needs of a modern communications team and promotes an integrated communications approach where all areas within communications have a part to play.

Departments can order copies for their communication teams by contacting the Cabinet Office GCS Evaluation Team on the contact details below.  Order quick, as stocks are limited!


Or call Ceri Martin on 0207 276 3171

If you just can’t wait, here is a link to an electronic version of the Framework and userguide:

Download the new Evaluation Framework (PDF, 1.1mb)
There is also a comprehensive user guide, FAQs and glossary available on the Evaluation page.

Watch out for lots of activities to support the introduction of this new Framework and contact us with any questions.