Suggested ways to build your strategic engagement skills.
Specific areas for development within this capability include: building and maintaining relationships with influential individuals and organisations, listening and gathering insight, encouraging advocates, building awareness and coordinating and delivery stakeholder activities.
It’s worth noting that this is a relatively new discipline and entirely unique within government. Although many of the skills are similar to that of a public affairs professional, our focus is on building relationships and advocates rather than on political lobbying.
This list is not exhaustive and should be used in conjunction with discussions with your line manager about your professional development plan (PDP). You should also look at what is on offer from Civil Service Learning and any professional body that you belong too.
All GCS courses and PRCA webinars are available for free to GCS members. Book a course.
Business strategy expert Martin Reeves advocates transitioning from relying on a single “classical” approach to strategy and moving towards a more tailored approach to strategy and execution selecting from 5 distinct patterns of success.
Watch: ‘Your strategy needs a strategy’
Bob Whelan, 2009 Harvard Advanced Leadership Initiative Fellow, talks about the importance of building relationships with key stakeholders to achieve your goals.
Watch: Building stakeholder relationships
In this short film, Anne Gregory, Professor of Corporate Communications at Huddersfield University, discusses key issues in stakeholder management.
Watch: ‘Key issues in stakeholder management’
Video of a panel discussion around organisational listening held at the London School of Economics in November 2016 including Professor Jim McNamara.
Watch: The lost art of listening: the missing key to democratic and civil society participation
Strategist Martin Reeves explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
Watch: ‘How to build a business that lasts 100 years’
This video from an International Advertising Associations Business Lunch gives an interesting insight into effective corporate communications from one of the world’s largest technology companies.
Watch: ‘Corporate communications at Hitachi’
GCS Aspire courses are scheduled throughout the year, check which courses are currently available and book.
This introductory PRCA webinar is for those who would like to gain an insight into public affairs work.
Strategic engagement is a core pillar of the Modern Communications Operating Model (MCOM). Stakeholders have the power to inhibit or accelerate achievement of our communications objectives and can galvanise resources far beyond government. The right approach can make all the difference. Stakeholders can add independent credibility to what we are trying to achieve, facilitate our access to audiences, feedback on the progress of campaigns, flag issues early, and add their expertise to the development of communications and policy.
Increase the effectiveness of your influencer outreach.
GCS Aspire courses are scheduled throughout the year, book a course.
This course is designed to increase awareness and understanding of how successful partnerships can support the implementation of Government communications. It includes best practice case studies from different GCS teams including Business Partnership and GCS Local.
This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft of ways to overcome creative burnout individually and as a team.
This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda. This webinar will help you to understand how external organisations try and influence government.
Please share what you have learnt with those you work with so that we can all continuously improve and if you come across other great sources of learning to read, watch or do please tell us. Finally, once you are confident in your expertise in strategic engagement, please contact us at email@example.com so that you can help others build their skills.