GCS Aspire Courses

To book a place on an Aspire training course you must be a GCS member working in the communications team of a ministerial / non-ministerial department or one of their arm-length body organisations, and able to evidence that attending the course is part of a Personal Development Plan signed off by your line manager.

If you cannot see the course you are interest in listed, email gcsbookings@cabinetoffice.gov.uk stating the courses you are interested in and you will be put on the waiting list – you will then be emailed directly as soon as places are available to register for. Places on courses are offered to waiting lists first and any remaining places will then be advertised here.

When booking, you need to make sure you receive a confirmation email. If you do not, use your Eventbrite account to check if you do have a ticket, or confirm by emailing gcsbookings@cabinetoffice.gov.uk. Placing yourself on the waiting list does not constitute ordering a ticket.

You need to give GCS at least 2 full working days notice if you need to cancel. You can cancel on both Eventbrite by clicking your account – tickets – upcoming events will be displayed – then click on cancel order or by contacting gcsbookings@cabinetoffice.gov.uk

By not doing this, you are depriving other GCS colleagues of the opportunity to attend these courses, which are in high demand. Failure to notify GCS of your cancellation may affect your department’s allocation of places on Aspire.

Your civil service pass or another form of photo ID will be required to access the venue. If you do not have proof (or it does not match the name you booked under) you may be denied access to the venue and course.

2019 Courses


22 Feb


A Practical Approach to Insight, Planning and Evaluation

Course Summary:

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book Now


27 Feb


Creative Campaigns

The aim of this course is to:

  • Give participants the know-how to create effective communications campaign plans focusing on addressing policy priorities
  • Present a best practice model for campaigning (OASIS)
  • Give space to practice and experiment with the model

This course is for:

  • GCS members who may not have had experience of the campaigning approach
  • Those who have been responsible for the implementation but not necessarily for the planning of communications campaigns

Book Now


28 Feb


Creative Campaigns

The aim of this course is to:

  • Give participants the know-how to create effective communications campaign plans focusing on addressing policy priorities
  • Present a best practice model for campaigning (OASIS)
  • Give space to practice and experiment with the model

This course is for:

  • GCS members who may not have had experience of the campaigning approach
  • Those who have been responsible for the implementation but not necessarily for the planning of communications campaigns

Book Now

 


28 Feb


Aspire Course: Introduction to External Affairs

  • This workshop will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results. It puts the science behind the art, and offers tips on how best to identify, engage and work in partnership with key stakeholders.
  • Who’s it for: IO – G7 colleagues who are either new to a stakeholder engagement role or need to improve their understanding of this area.

Book Now


28 Feb


Aspire Course:Modern Media Operations

This three hour course will provide an overview for our new Modern Media Operation Guide showcasing best practice. It will cover the important role for media relations in government communications; the particular pressures government media relations officers face, and how to handle them; the need to build relationships – inside the department, as well as outside; and how journalists work and what they’re looking for – and how you can achieve your goals by helping them to get it.

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1 March


Aspire: Online Crisis Response and Media Relations

  1. Understand how crises issues play out online, as well as the wider strategic opportunity in effective crisis handling
  2. Identify steps that could help head of potential issues and crises before they develop
  3. Produce engaging content for a variety of audiences, channels and outcomes which is effective at different stages of an incident
  4. Confidently handle online criss communications
  5. Integrate online communications in their crisis planning

Book Now

7 March


Presenting with Impact

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Please send a business case over how this will benefit yourself and your department to gcsbookings@cabinetoffice.gov.uk by 28 Feb and we will assess on a case by case basis.

11 March


Aspire: Online Crisis Response and Media Relations

  1. Understand how crises issues play out online, as well as the wider strategic opportunity in effective crisis handling
  2. Identify steps that could help head of potential issues and crises before they develop
  3. Produce engaging content for a variety of audiences, channels and outcomes which is effective at different stages of an incident
  4. Confidently handle online criss communications
  5. Integrate online communications in their crisis planning

Book Now

12 March


Aspire: A Practical Approach to Insight, Planning and Evaluation

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book Now

13 March


Aspire: Creative Campaigns

The aim of this course is to:

  • Give participants the know-how to create effective communications campaign plans focusing on addressing policy priorities
  • Present a best practice model for campaigning (OASIS)
  • Give space to practice and experiment with the model

Book Now

15 March


Aspire: Communicating Locally

The aim of this course is to:

The course will introduce you to the essentials of local campaign planning including:

  • Building successful local stakeholder networks
  • Listening to the voices in your area
  • Working with key partners (including devolved and national governments)
  • Identifying effective local channels
  • Tailoring your campaign messaging for local audiences
  • Making the most of traditional and digital low and no cost platforms.

Book Now

19 March


Aspire: Introduction to Government Communications

By the end of the course you will:

  • Understand the OASIS model and how to apply it;
  • Have a broad understanding of the four key MCOM disciplines including strategic communications; media, campaigns and digital; strategic engagement; and internal communications;
  • Be familiar with the role and function of the Government Communications Service;
  • Know how you can develop your skills and access learning and development opportunities.

Book Now

20 March


Aspire: Creative Campaigns

The aim of this course is to:

  • Give participants the know-how to create effective communications campaign plans focusing on addressing policy priorities
  • Present a best practice model for campaigning (OASIS)
  • Give space to practice and experiment with the model

Book Now

20 March


Aspire: Advanced Strategic Communications

Over the course of this one day course, participants will cover:

  • Challenges in strategic communications planning – setting objectives, the importance of contextual intelligence, and the wider strategic role of communications within government
  • Developing a deep understanding of context – taking an advanced approach to stakeholder relations and analysing networks
  • Meeting the challenges of campaign integration – matching stakeholders with channels, evaluating, and strategies for co-operation
  • Resource management in an uncertain world – budgeting and forecasting in an uncertain world, and critical path analysis
  • Coping with complexity – agile working, and dealing with surprises

This course is aimed at IO – Grade 6 already working in Strategic Comms.

Book Now

21 March


Aspire: Introduction to External Affairs

What it will cover:

This workshop will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results. It puts the science behind the art, and offers tips on how best to identify, engage and work in partnership with key stakeholders.

Book Now

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