Academy courses

Our courses are for people working in the communications team of a ministerial or non-ministerial department or one of their arm-length body organisations. We cover the following topics: leadership, strategic communication, internal communication, modern media, external affairs and marketing.
To book a place you must be a GCS member.

Event attendance

In light of recent events, there will be no face-to-face training courses until further notice.

You will need to give us at least 2 full working days notice if you need to cancel. You can do this on Eventbrite or by contacting gcsbookings@cabinetoffice.gov.uk.

Those on the waiting list will be informed if there are places available 2 days before the start date.

For courses taking place after 1 April 2020, there will be new access codes in place. In order to find out your new departmental code, please contact your Development Adviser.

Courses

7 April 2020


Webinar: COM-B: Using Behavioural Science to Communicate Strategically

What it will cover:

The webinar will cover an introduction to COM-B and how it can be used to improve your campaigns as well as talk about trust as one of the concepts that is of huge relevance to government communications at the moment.

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Webinar: Introduction to Internal Communications

What it will cover:

You will learn about the standards, principles and best practice in internal comms as well as the importance of internal comms as one of the four main comms specialisms.

At the end of the course:

  • You will have a good understanding of what IC good practice looks like.
  • You will be able to recognise how communication principles and practices translate across from external to internal comms
  • You will understand how media, digital, marketing, strategic campaigns and other comms experience is relevant to internal comms

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9 April 2020


Online Course: Online Crisis Response & Media Relations

What it will cover:

This new online version of the course will include real-life examples from the public and private sector as well as some useful models and checklists. Participants will be guided through three stages where they will be able to compare their strategic responses, key messages and tactical approaches.

Understanding the nature of a crisis

  • Defining crisis and issues, and the need to manage expectations
  • Identifying and prioritising online influencers
  • When and how to respond online

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      Webinar: Resilience: getting through challenging times

      What it will cover:

      Resilience is the ability to get through tough times. Developing personal resilience enables us to find a way to move beyond challenges and become stronger.

      This webinar will look at the key components of resilience, sources of support and helpful resources, and will provide an opportunity to discuss and share your own experiences and recommendations

      Book now

      16 April 2020


      Webinar: Introduction to Strategic Partnerships

      What it will cover:

      This course is designed to increase awareness and understanding of how successful partnerships can support the implementation of Government communications. It will give best practice case studies from different GCS teams including Business Partnership and GCS Local.

      The webinar will suit you if:

      • You are ready to move to a more proactive and strategic communication role
      • You know part of OASIS, but want to understand the whole campaign planning process
      • You will be involved in campaign planning and implementation soon
      • You have to advise non-communication specialists on campaigns

      Book now

       

      Webinar: Introduction to External Affairs

      What it will cover:

      Strategic engagement is a core pillar of MCOM. Stakeholders have the power to inhibit or accelerate achievement of our communications objectives and can galvanise resources far beyond government. The right approach can make all the difference. Stakeholders can add independent credibility to what we are trying to achieve, facilitate our access to audiences, feedback on the progress of campaigns, flag issues early, and add their expertise to the development of communications and policy.

      Book now

      23 April 2020


      Webinar: Introduction to Strategic Communications

      What it will cover:

      This course will equip you with the skills and knowledge you need to design and implement strategic communication campaigns. It is based on the Government’s model for Strategic Communication called OASIS (Objectives, Audiences, Strategy, Implementation and Scoring) and you will have the opportunity to explore its 5 stages in depth.

      Book now

       

      27 April 2020


      Presenting with Impact

      What it will cover:

      During this course – newly adapted to a virtual training format – you will gain awareness, impact and confidence in your delivery of a presentation. You will explore your strengths and learn how to address weaknesses, through the use of visual and vocal tools, filming and playback. The course also provides new techniques to maximise impact with your content, mindset (tackling nerves), addressing common challenges (including a new section on conducting virtual presentations) and how to tailor presentations to different audiences. The training is a full day, hosted on Zoom. It is highly interactive, with small groups of delegates, and regular screen breaks

      Due to the popularity of the course,  you must first submit a business case to gcsbookings@cabinetoffice.gov.uk detailing why this course would be beneficial for you and your team, and attendees will be decided on a case-by-case basis. 

      Book now