GCS Aspire courses

Our courses are for people working in the communications team of a ministerial or non-ministerial department or one of their arm-length body organisations. We cover the following topics: leadership, strategic communication, internal communication, modern media, external affairs and marketing.
To book a place you must be a GCS member.

Event attendance

Your civil service pass or another form of photo ID will be required to access the venue.

You will need to give us at least 2 full working days notice if you need to cancel. You can do this on Eventbrite or by contacting gcsbookings@cabinetoffice.gov.uk.

Those on the waiting list will be informed if there are places available 2 days before the start date.

Courses

27 February 2020


Aspire: Presenting With Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.

Aspire: Planning Approach to Planning, Insight and Evaluation

What it will cover:

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book now

Aspire Webinar: Introduction to Modern Media

What it will cover:

RESCHEDULED EVENT FROM 10 FEBRUARY 2020

This webinar will provide an introductory overview for our Modern Media Operation Guide showcasing best practice. It will cover the important role for media relations in government communications; the particular pressures government media relations officers face, and how to handle them; the need to build relationships – inside the department, as well as outside; and how journalists work and what they’re looking for – and how you can achieve your goals by helping them to get it.

Book now

 

28 February 2020


Aspire: Presenting With Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.

3 March 2020


Aspire: Modern Media

What it will cover:

This course will provide an overview for our new Modern Media Operation Guide showcasing best practice. It will cover the important role for media relations in government communications; the particular pressures government media relations officers face, and how to handle them; the need to build relationships – inside the department, as well as outside; and how journalists work and what they’re looking for – and how you can achieve your goals by helping them to get it.

Book now

Aspire: Strategic Communications

What it will cover:

This course will equip you with the skills and knowledge you need to design and implement strategic communication campaigns. It is based on the Government’s model for Strategic Communication called OASIS (Objectives,Audiences, Strategy, Implementation and Scoring) and you will have the opportunity to explore its 5 stages in depth.

The course will suit you if:

  • You are ready to move to a more proactive and strategic communication role
  • You know part of OASIS, but want to understand the whole campaign planning process
  • You will be involved in campaign planning and implementation soon
  • You have to advise non-communication specialists on campaigns

Book now

 

4 March 2020


Aspire: Online Crisis Response and Media Relations

This course will include real life examples from the public private sector as well as some useful models and checklists. In three phases spread through the day participants will be asked to work in teams to handle an unfolding fictional crisis scenario using our private online crisis simulation platform, Crisis90.

Participants will be guided through three stages where they will be able to compare their strategic responses, key messages and tactical approaches.

Book now

 

5 March 2020


Aspire: Introduction to External Affairs

What it will cover:

This workshop will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results. It puts the science behind the art, and offers tips on how best to identify, engage and work in partnership with key stakeholders.

Book now

9 March 2020


Aspire: Presenting with Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.

Book now

Aspire: Practical Approach to Planning, Insight & Evaluation

What it will cover:

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book now

 

10 March 2020


Aspire: Presenting with Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.

Book now

 

19 March 2020


Aspire: Creative Campaigns

What it will cover:

The aim of this course is to give participants the know-how to create effective communications campaign plans focusing on addressing policy priorities, present a best practice model for campaigning (OASIS) and give space to practice and experiment with the model.

Book now

 

23 March 2020


Aspire: Internal Communications

What it will cover:

As part of your development you will be encouraged to spend some of your career practising internal comms.

This GCS course is targeted at IOs and SIOs who do not currently work in Internal Communications (IC) and those new to an IC role only.

You will learn about the standards, principles and best practice in internal comms as well as the importance of internal comms as one of the four main comms specialisms.

Book now

 

26 March 2020


Aspire: Online Crisis Response and Media Relations

What it will cover:

This course will include real life examples from the public private sector as well as some useful models and checklists. In three phases spread through the day participants will be asked to work in teams to handle an unfolding fictional crisis scenario using our private online crisis simulation platform, Crisis90.

Participants will be guided through three stages where they will be able to compare their strategic responses, key messages and tactical approaches.

Book now

Aspire: Practical Approach to Planning, Insight & Evaluation

What will it cover:

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book now

 

31 March 2020


Aspire Webinar: Introduction to Internal Communications

What it will cover:

You will learn about the standards, principles and best practice in internal comms as well as the importance of internal comms as one of the four main comms specialisms.

At the end of the course:

  • You will have a good understanding of what IC good practice looks like.
  • You will be able to recognise how communication principles and practices translate across from external to internal comms
  • You will understand how media, digital, marketing, strategic campaigns and other comms experience is relevant to internal comms

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Aspire: Communicating Locally

What it will cover:

By the end of this course, you will have learned the value of local communication, and why it’s essential to campaign planning.

The course will introduce you to the essentials of local campaign planning including:

  • Building successful local stakeholder networks
  • Listening to the voices in your area
  • Working with key partners (including devolved and national governments)
  • Identifying effective local channels
  • Tailoring your campaign messaging for local audiences
  • Making the most of traditional and digital low and no cost platforms.

Book now