GCS Aspire Courses

 

To book a place on an Aspire training course you must be a GCS member working in the communications team of a ministerial / non-ministerial department or one of their arm-length body organisations, and able to evidence that attending the course is part of a Personal Development Plan signed off by your line manager.

When booking, you need to make sure you receive a confirmation email. If you do not, use your Eventbrite account to check if you do have a ticket, or confirm by emailing gcsbookings@cabinetoffice.gov.uk. Placing yourself on the waiting list does not constitute ordering a ticket.

You need to give GCS at least 2 full working days notice if you need to cancel. You can cancel on both Eventbrite by clicking your account – tickets – upcoming events will be displayed – then click on cancel order or by contacting gcsbookings@cabinetoffice.gov.uk

By not doing this, you are depriving other GCS colleagues of the opportunity to attend these courses, which are in high demand. Failure to notify GCS of your cancellation may affect your department’s allocation of places on Aspire.

Your civil service pass or another form of photo ID will be required to access the venue. If you do not have proof (or it does not match the name you booked under) you may be denied access to the venue and course.

2018 Courses

17 August

Modern Media Operations: A Guide

This three hour course will provide an overview for our new Modern Media Operation Guide showcasing best practice. It will cover the important role for media relations in government communications; the particular pressures government media relations officers face, and how to handle them; the need to build relationships – inside the department, as well as outside; and how journalists work and what they’re looking for – and how you can achieve your goals by helping them to get it.

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Introduction to Internal Communications

As part of your development you will be encouraged to spend some of your career practising internal comms.

This GCS course is targeted at IOs and SIOs who do not currently work in Internal Communications (IC) and those new to an IC role only.

You will learn about the standards, principles and best practice in internal comms as well as the importance of internal comms as one of the four main comms specialisms.

At the end of the course:

  • You will have a good understanding of what IC good practice looks like.
  • You will be able to recognise how communication principles and practices translate across from external to internal comms
  • You will understand how media, digital, marketing, strategic campaigns and other comms experience is relevant to internal comms

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20 August

Introduction to External Affairs

This workshop if for IO – G7 colleagues who are either new to a stakeholder engagement role or need to improve their understanding of this area. It will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results. It puts the science behind the art, and offers tips on how best to identify, engage and work in partnership with key stakeholders.

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Communicating Locally

By the end of this intensive half-day course, you will have learned the value of local communication, and why it’s essential to campaign planning.

The course will introduce you to the essentials of local campaign planning including:

  • Building successful local stakeholder networks
  • Listening to the voices in your area
  • Working with key partners (including devolved and national governments)
  • Identifying effective local channels
  • Tailoring your campaign messaging for local audiences
  • Making the most of traditional and digital low and no cost platforms.

The course will include a number of interactive workshops as well as real-life case studies of successful UK Government local campaigns.

This course is suitable for you if you:

  • You are a professional communicator who wants to learn more about communicating effectively on a regional and local level.
  • You want to understand the importance of local, regional and hyper-local communications.
  • You want to develop successful local and regional communications strategies to reach more people with a more trusted message.
  • You want to develop strategic partnerships and collaborations with partners to deliver tailored, relevant and engaging comms to local audiences.

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23 August

Introduction to External Affairs

This workshop if for IO – G7 colleagues who are either new to a stakeholder engagement role or need to improve their understanding of this area. It will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results. It puts the science behind the art, and offers tips on how best to identify, engage and work in partnership with key stakeholders.

Book Now

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