GCS Aspire courses

Our courses are for people working in the communications team of a ministerial or non-ministerial department or one of their arm-length body organisations. We cover the following topics: leadership, strategic communication, internal communication, modern media, external affairs and marketing.
To book a place you must be a GCS member

Event attendance

Your civil service pass or another form of photo ID will be required to access the venue.

You will need to give us at least 2 full working days notice if you need to cancel. You can do this on Eventbrite or by contacting gcsbookings@cabinetoffice.gov.uk.

Those on the waiting list will be informed if there are places available 2 days before the start date.

Courses

21 January 2020


Aspire: Online Crisis Response and Media Relations

What it will cover:

This practical full day course covers both the strategic and tactics needed to handle a range of tricky situations with a focus on digital channels.

Book now

22 January 2020


Aspire: A Practical Approach to Planning, Insight and Evaluation

What it will cover:

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book now

24 January 2020


Aspire: Introduction to External Affairs

What it will cover:

This workshop will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results. It puts the science behind the art, and offers tips on how best to identify, engage and work in partnership with key stakeholders.

Book now

27 January 2020


Aspire: Introduction to Internal Communications

What it will cover:

You will learn about the standards, principles and best practice in internal communications as well as the importance of internal commutations as one of the four main communications disciplines.

Book now

30 January 2020


Aspire webinar: Introduction to Modern Media

What it will cover:

This webinar will provide an introductory overview for our Modern Media Operation Guide showcasing best practice. It will cover the important role for media relations in government communications; the particular pressures government media relations officers face, and how to handle them; the need to build relationships – inside the department, as well as outside; and how journalists work and what they’re looking for – and how you can achieve your goals by helping them to get it.

Book now

Aspire: Online Crisis Response and Media Relations

What it will cover:

This practical full day course covers both the strategic and tactics needed to handle a range of tricky situations with a focus on digital channels.

Book now

5 February 2020


Aspire: Online Crisis Response and Media Relations

What it will cover:

This practical full day course covers both the strategic and tactics needed to handle a range of tricky situations with a focus on digital channels.

Book now

6 February 2020


Aspire: Strategic Communications

What it will cover:

This course will equip you with the skills and knowledge you need to design and implement strategic communication campaigns. It is based on the Government’s model for Strategic Communication called OASIS (Objectives,Audiences, Strategy, Implementation and Scoring) and you will have the opportunity to explore its 5 stages in depth.

Book now

10 February 2020


Aspire: Presenting With Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.

Aspire: Strategic Partnership

What it will cover:

This course will introduce you to the four pillars of Strategic Communications with practical steps and case study examples to help you get started.

Book now

Aspire Webinar: Introduction to Modern Media

What it will cover:

This webinar will provide an introductory overview for our Modern Media Operation Guide showcasing best practice. It will cover the important role for media relations in government communications; the particular pressures government media relations officers face, and how to handle them; the need to build relationships – inside the department, as well as outside; and how journalists work and what they’re looking for – and how you can achieve your goals by helping them to get it.

Book now

 

11 February 2020


Aspire: Presenting With Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.

Aspire: Online Crisis Response and Media Relations

What it will cover:

This practical full day course covers both the strategic and tactics needed to handle a range of tricky situations with a focus on digital channels.

Book now

13 February 2020


Aspire: Introduction to External Affairs

What it will cover:

This workshop will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results. It puts the science behind the art, and offers tips on how best to identify, engage and work in partnership with key stakeholders.

Book now

14 February 2020


Aspire: Practical Approach to Planning, Insight and Evaluation

What it will cover:

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book now

18 February 2020


Aspire: Creative Campaigns

What it will cover:

The aim of this course is to give participants the know-how to create effective communications campaign plans focusing on addressing policy priorities, present a best practice model for campaigning (OASIS) and give space to practice and experiment with the model.

Book now

Aspire Webinar: Introduction to Internal Communications

What it will cover:

During this webinar, you will learn about the standards, principles and best practice in internal communications as well as its importance as one of the four main specialisms in government communications.

Book now


19 February 2020


Aspire Course: Advanced Strategic Communications

What it will cover:

Advanced Strategic Communications is a new course for experienced and/or senior individuals working in Strategic Comms teams. Over the course of this one day course, participants will cover:

  • Challenges in strategic communications planning – setting objectives, the importance of contextual intelligence, and the wider strategic role of communications within government
  • Developing a deep understanding of context – taking an advanced approach to stakeholder relations and analysing networks
  • Meeting the challenges of campaign integration – matching stakeholders with channels, evaluating, and strategies for co-operation
  • Resource management in an uncertain world – budgeting and forecasting in an uncertain world, and critical path analysis
  • Coping with complexity – agile working, and dealing with surprises

This course is aimed at IO – Grade 6 already working in Strategic Comms.

Book now

Aspire Webinar: Communicating Locally

What it will cover:

By the end of this webinar, you will have learned the value of local communication, and why it’s essential to campaign planning.

Book now

20 February 2020


Aspire Course: Advanced Strategic Communications

What it will cover:

Advanced Strategic Communications is a new course for experienced and/or senior individuals working in Strategic Comms teams. Over the course of this one day course, participants will cover:

  • Challenges in strategic communications planning – setting objectives, the importance of contextual intelligence, and the wider strategic role of communications within government
  • Developing a deep understanding of context – taking an advanced approach to stakeholder relations and analysing networks
  • Meeting the challenges of campaign integration – matching stakeholders with channels, evaluating, and strategies for co-operation
  • Resource management in an uncertain world – budgeting and forecasting in an uncertain world, and critical path analysis
  • Coping with complexity – agile working, and dealing with surprises

This course is aimed at IO – Grade 6 already working in Strategic Comms.

Book now

 

24 February 2020


Aspire: Internal Communications

What it will cover:

As part of your development you will be encouraged to spend some of your career practising internal comms.

This GCS course is targeted at IOs and SIOs who do not currently work in Internal Communications (IC) and those new to an IC role only.

You will learn about the standards, principles and best practice in internal comms as well as the importance of internal comms as one of the four main comms specialisms.

Book now

25 February 2020


Aspire: Modern Media

What it will cover:

This course will provide an overview for our new Modern Media Operation Guide showcasing best practice. It will cover the important role for media relations in government communications; the particular pressures government media relations officers face, and how to handle them; the need to build relationships – inside the department, as well as outside; and how journalists work and what they’re looking for – and how you can achieve your goals by helping them to get it.

Book now

27 February 2020


Aspire: Presenting With Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.

Aspire: Planning Approach to Planning, Insight and Evaluation

What it will cover:

This course will demonstrate the value and importance of good audience insight as you work through every stage of the OASIS model. This will give you the knowledge, tools and tips that you need to identify, gather and analyse data and apply insightful thinking that will improve your planning and evaluation skills.

Book now

28 February 2020


Aspire: Presenting With Impact

What it will cover:

During this experiential course you will investigate your own strengths and weaknesses when presenting to increase your awareness of how you come across. You will explore tools and techniques to enable you to hone and develop your skills and to be able to adapt your presentation style as appropriate for different audiences.

Note: Due to the popularity of this course we require a short business case describing how this course will benefit yourself and your team. Please send this to gcsbookings@cabinet-office.gov.uk specifying the date and we will assess it on a case by case basis.