GCS Events & Comms Exchanges

To book a place at these GCS events you must be a current member of the Government Communication Service.

Comms Exchanges are run by GCS members. If you would like to host a Comms Exchange, please email john.bilton@cabinetoffice.gov.uk


8 March


Writing for the media

Creating well written, clear and succinct content is a core part of what it takes to be an effective government communicator. In a session developed by James Slack, the Prime Minister’s Official Spokesperson and former Political Editor of the Daily Mail, No 10 will take you through how to perfectly pitch your communications products. Find out what the media want and what they don’t; how to pitch your content professionally and avoid the pitfalls that see your work sliding straight into a journalist’s deleted items.

This session is for I0 to G6 level working in press, strategic comms and campaign roles.

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8 March


GCS Comms Exchange: How to Present Data Effectively

Even great data is worthless if it is poorly presented. This session, led by the Cabinet Office Digital Communications team, will give guidance on how to present data in a clear, user-friendly, and engaging fashion.

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13 March


DBS Northern Communications Conference 

To celebrate a thriving Northern communications community, Ministry of Defence/Defence Business Services is hosting a GCS Northern Communicators Conference..

Confirmed Speakers include Alex Aiken, Executive Director of Government Communications; Col Chris MacGregor, British Army Communications Team; Amanda Coleman, Corporate Communications Director for Greater Manchester Police; and Karl Connor, Senior Communications Manager at Sellafield Ltd. There’ll be networking opportunities and market stands from several Government departments.

This event is primarily for GCS members based north of Birmingham.

Refreshments and light lunch will be provided.

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15 March


How to be a spokesperson

Every government communicator is a spokesperson for their department. The strength of your answers and briefing to the media and your stakeholders can shape positively or negatively how your story lands in the media. Using real-world examples, the Prime Minister’s Official Spokesperson (or Deputy) will take you through the best way to land your messages when you talk to the media – whether face to face or on the phone. This is an interactive session so come ready to get involved.

This session is for Heads of News, their deputies and Band As initially with further rollout depending on the initial pilot.

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18 March


GCS Comms Exchange: Using storytelling and staff voice to change behaviours

Our award-winning Ministry of Justice Values campaign (Corp Comms Award for best campaign; GCS & LG Comms Award) has helped place our new values at the heart of our organisation.

We’ll share why this project mattered to MOJ, how we went about it and the ideas we’ve put into practice, to help take the values from a series of words on the page to something that is starting to guide how we behave across the MOJ. We’ll share learnings from our early involvement when we were part of the guiding group that created and rolled them out, to the creative campaign we’ve developed across our corporate centre and operational agencies.

Sara Vogt (Head of Corporate Communications, Ministry of Justice) and Trish Macready (formerly Head of Internal Communications at HM Courts and Tribunals Service and now Head of Internal Communications at the Department for International Trade) will be leading the discussion.

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11 April


GCS Comms Exchange: We Built a Robot

Hear how the Ministerial and Public Communications Division at the Department for Education developed a robot to read, understand and process emails! The session will cover what Robotic Process Automation (RPA) is, how the robot was developed and how it’s helping to modernise how the department is able to engage with the public, professionals and parliament.

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15 May


GCS Comms Exchange: Fire It Up: The Apprenticeship Campaign

This GCS Comms Exchange will showcase the launch of the new apprenticeships campaign – Fire It Up. The campaign, which launched on 17th January, aims to help raise awareness of the huge variety of apprenticeship options available for people of all ages and backgrounds through national TV, cinema, Out of Home, display and social media advertising, as well as PR, brand partnerships activity and a new website that provides helpful advice and information as well as access to thousands of apprenticeship opportunities across the country.

To hear more about the campaign and the process come along to this event to hear directly from the apprenticeships campaigns team.

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