GCS Events & Comms Exchanges

To book a place at these GCS events you must be a current member of the Government Communication Service.

22nd August

GCS Comms Exchange: EEF on Engagement Strategies – PLACES AVAILABLE

Find out more about EEF, how they work to represent their members and engage with the Government. Join Hywel Jarman – Director of External Affairs at EEF for an informal talk. Hywel will give an insight into EEF, their external affairs team and their recommendations on best ways to engage with stakeholders, followed by a Q&A session. This is a great opportunity for staff across GCS to increase their knowledge about this key business representative organisation.

Please note, for this event any queries should be directed to Aastha Tyagi at aastha.tyagi@beis.gov.uk / 0207
215 2323 or Alex Oakes at alex.oakes@beis.gov.uk / 020 7215 5845.

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23rd August

GCS Seminar: The Importance of Words Over Visuals in Behaviour Change – PLACES AVAILABLE

The Verbal Prophecy: Why we need to focus more on words than visuals to effect behaviour change

Brands, the advertising industry, and governments commit a great deal of time to focusing on the visual – the images we need to effect behaviour change.

Yet as a species, we like, and choose, to communicate verbally. We can only effect behaviour change – whether through press statements or advertising campaigns – with a carefully calibrated verbal strategy.

In this session, senior directors from leading strategic communications consultancy, Verbalisation, will set out why it is verbal strategies in which we must invest, and how to go about creating your own verbal strategy for your Department, team, campaign or cross-government effort. Verbalisation believes that, to change the choices and attitudes of individuals and communities, we must embrace the power of words to drive change.

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24th August

 

Comms Exchange: Stakeholder Engagement Masterclass by Tesco – FULLY BOOKED

Come join us at this GCS wide-event with Britain’s largest private-sector employer and biggest retailer. William Blomefield, Head of the UK Government Relations at Tesco, will talk about their approach to external engagement, the best methods to engage with stakeholders, and ways to strengthen ties between the public and private sectors. As a large, global retailer which is going through a major corporate turnaround – while facing numerous challenges over the last few years – Will engages with almost all Whitehall departments and also has experience working with international governments and in Brussels. This event will be a great opportunity to upscale your knowledge and gain insight into public affairs, corporate communications and engagement strategies.

Please note, for this event any queries should be directed to Aastha Tyagi at aastha.tyagi@beis.gov.uk / 0207
215 2323 or Alex Oakes at alex.oakes@beis.gov.uk / 020 7215 5845.

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25th August

GCS Training: Digital Innovation – Connecting with Hard to Reach Audiences – PLACES AVAILABLE

Four Engage, will introduce its proprietary insights methodology, Mapper360TM, which uses digital and social data to identify and profile high value audiences, segmenting them into behavioural and attitudinal tribes, plus benchmark and track online buzz and engagement.

Four Engage’s MD Kath Ludlow will present examples of Mapper360 in action, including work delivered for the Home Office and insights delivered for the GLA on specific audiences and behaviour change campaigns, and lead a working session focused on your marketing and communications challenges.

If you’d like analysis on what your audience’s pain-points are, or have questions about hard to reach audiences, send a few bullet points outlining your areas of interest to mike.ashworth@cabinetoffice.gov.uk by noon on Monday 21 August. Four Engage can address your submissions as part of the workshop.

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12th September

 

Comms Exchange: British Chambers of Commerce Masterclass – PLACES AVAILABLE

If you would like to know more about British Chambers of Commerce and how they engage with their members, come join us for a talk with their Senior Trade Policy Manager, Anastassia Beliakova and their Senior Press & Communications Manager, Allan Williams. They will give an insight into BCC, their communication strategies and their recommendations on best ways to engage with stakeholders, followed by a Q&A session. This is a great opportunity for staff across GCS to increase their understanding of how BCC work.

Please note, for this event any queries should be directed to Aastha Tyagi at aastha.tyagi@beis.gov.uk / 0207
215 2323 or Alex Oakes at alex.oakes@beis.gov.uk / 020 7215 5845.

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13th September

 

Comms Exchange: Confederation of British Industry Masterclass – PLACES AVAILABLE

If you would like to know more about the Confederation of British Industry and how they engage with their members, come join us for an talk with their Director of Communications, Charles Naylor and their Senior Media & Communications Adviser, Bianca D’Orsi. Charles and Bianca will give an insight into CBI, their communication strategies and their recommendations on best ways to engage with stakeholders, followed by a Q&A session. This is a great opportunity for staff across GCS to increase their understanding of how CBI work.

Please note, for this event any queries should be directed to Aastha Tyagi at aastha.tyagi@beis.gov.uk / 0207
215 2323 or Alex Oakes at alex.oakes@beis.gov.uk / 020 7215 5845.

Book Now

18th October

 

GCS Comms Academy – Day One – FULLY BOOKED

GCS is proud to join with LG Communications to deliver the UK’s biggest (and best) conference for UK public service communications professionals, Comms Academy, for the fourth year running and look forward to welcoming you to Leeds 18, 19 October.

The Academy will bring together the very latest thinking in government and public service communications to give delegates the tools they need to develop and deliver world class public service communications. Over two packed days , the Academy will feature over 24 masterclasses covering all MCOM communications functions, case studies and practical workshops. In addition, there will be guest speakers, panels and TED style talks from leading communications professionals.

The Comms Academy programme has something for everyone and counts towards delegates’ GCS Continuous Professional Development. The Academy is not only a best practice event but an opportunity to build constructive partnerships and network with colleagues across all UK public services.

Comms Academy 17 will be held 18, 19 October at Cloth Hall Court, Leeds. Tickets for the Academy are free to registered GCS members*, available on a first come first served basis, one ticket per member per day – delegates may attend both days but must book each day separately.

Full event programme details to follow shortly.

*GCS Free tickets for Comms Academy 17 are available to registered GCS Members only, public service communications professionals working in UK central government departments, agencies and arms length bodies.

For more information about GCS membership and registration.
GCS Affiliates are not eligible for free GCS Member tickets to this event. For further information on ticket option contact our partners LG Communications.

Book Now

 

19th October

 

GCS Comms Academy – Day Two – FULLY BOOKED

GCS is proud to join with LG Communications to deliver the UK’s biggest (and best) conference for UK public service communications professionals, Comms Academy, for the fourth year running and look forward to welcoming you to Leeds 18, 19 October.

The Academy will bring together the very latest thinking in government and public service communications to give delegates the tools they need to develop and deliver world class public service communications. Over two packed days , the Academy will feature over 24 masterclasses covering all MCOM communications functions, case studies and practical workshops. In addition, there will be guest speakers, panels and TED style talks from leading communications professionals.

The Comms Academy programme has something for everyone and counts towards delegates’ GCS Continuous Professional Development. The Academy is not only a best practice event but an opportunity to build constructive partnerships and network with colleagues across all UK public services.

Comms Academy 17 will be held 18, 19 October at Cloth Hall Court, Leeds. Tickets for the Academy are free to registered GCS members*, available on a first come first served basis, one ticket per member per day – delegates may attend both days but must book each day separately.

Full event programme details to follow shortly.

*GCS Free tickets for Comms Academy 17 are available to registered GCS Members only, public service communications professionals working in UK central government departments, agencies and arms length bodies.

For more information about GCS membership and registration.
GCS Affiliates are not eligible for free GCS Member tickets to this event. For further information on ticket option contact our partners LG Communications.

Book Now