GCS Events & Comms Exchanges

To book a place at these GCS events you must be a current member of the Government Communication Service.

Comms Exchanges are run by GCS members. If you would like to host a Comms Exchange, please email jade.atkinson@cabinetoffice.gov.uk.

24 September

GCS Comms Exchange: reshaping reputation with customers and the wider public

The Department for Work and Pensions (DWP) is responsible for welfare, pensions and child maintenance policy. As the UK’s biggest public service department it administers the State Pension and a range of working age, disability and ill health benefits to around 20 million claimants and customers.

Come and meet the people delivering campaigns, and hear how DWP is reshaping its reputation with its customers and the wider public. The marketing campaign teams will explain how DWP’s strategy to dispel myths about the services the department provides is finding traction, including the implementation of Universal Credit.

You’ll also learn how DWP is working to promote the good work delivered by Jobcentre colleagues each and every day, to help people from all areas of society understand the many services and support available to them.

The session will look at how customer case studies are being used to change people’s perceptions of DWP, demonstrating first hand through video how DWP customers are benefiting from the support of jobcentre colleagues.

You’ll be able to ask questions to a panel of campaign experts about how to plan and implement campaigns to maximise behaviour change.

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3 October

GCS Comms Exchange: RESIST and FACT Training

Fiona Christie and Keir Ferguson from Government Communication Service International will be delivering a training course on RESIST, the counter-disinformation toolkit to help communications professionals counter the threat posed by disinformation. In the afternoon, Daniel O’Brien from the Home Office will be running an interactive session on the FACT model, to show how it is used to counter misinformation and disinformation. Open to all grades. 

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    3 October

    GCS Comms Exchange: DDay75 Campaign Planning on the World Stage

    Earlier this summer the Ministry of Defence’s Directorate of Defence Communications (DDC) was responsible for the official D-Day75 Communications Campaign.

    Come and meet the core delivery team of DDay75 who will give a whistle-stop walkthrough of the campaign from fruition to delivery aiming to highlight both the learnings and successes.

     The campaign ran from November 2018 to June 2019 culminating in multi-channel, multi-discipline communications across nine national and international events taking place over two days in UK and France.

    The session will look at how government used this opportunity to show the continuing strength and relevance of the Western alliance, and place veterans at the heart of sizable commemorations, capturing their story for the benefit of future generations before it’s too late.

    You’ll be able to ask questions to a panel of military and civilian communicators and learn more about their experience.

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      4 October

      GCS Academy, Doncaster

      Join us for the GCS Academy (Yorkshire and the Humber) a full day’s programme of professional development, masterclasses and guest speakers.

      The Academy programme will feature the latest GCS best practice guidance and tools including GCS2020, the Year of Marketing, COM B model for behaviour change, RESIST toolkit for tackling disinformation, digital skills, local and regional campaigns.

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        7 October

        GCS Comms Exchange: Communicating with customers at our borders

        Join the Borders, Immigration and Citizenship strategic communications team to get a unique insight into delivering communications at each stage of the journey to the UK to make visitors feel welcome and to keep our borders safe. Get tips on delivering low-cost communications in multiple markets, working with a range of partners and tapping into a variety of opportunities.

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        15 October

        GCS Comms Exchange: Working Together to Communicate Sensitive Subjects

        Join the Office of the Public Guardian’s (OPG) communication team to understand how we delivered the communication strategy for the Guardianship (Missing Persons) Acts 2017 (also known as Claudia’s Law)
        applying the GCS OASIS model.

        Using a case study approach, user research, defined objectives, engaging communication outputs and collaborative working with Ministry of Justice colleagues, discover how we engaged more internal and external audiences, gained new followership through our channels and widespread support for the new Act and for OPG.

        Also find out how we measured our outputs,outtakes and outcomes as well as why we believe the model (with a case study approach) can be adapted by other government agencies to deliver effective

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