GCS Fundamentals

All government communicators must adhere to GCS fundamentals - the root principles for each specialist Modern Communications Operating Model (MCOM2) discipline and leadership.

Levels of expertise:

  • FundamentalsGCS standards and fundamentals that apply to all new government communicators
  • Practitioner – new or developing your expertise in that discipline
  • Advanced – experienced professionals in that discipline

Guidance

Strategic communications

GCS Insight Guidance
GCS Strategic communication: MCOM function guide (PDF, 36 pages, 2.25MB)

Media

GCS Modern Media Operation Guide
GCS Insight Guidance

Marketing

GDPR Essentials for Marketers
Year of Marketing thought-piece (PDF, 28 pages)

Internal Communications

Website: GCS IC Space

External Affairs

GCS Stakeholder Toolkit: Ensuring Effective Stakeholder Engagement (PDF, 19 pages – 950KB)
External Affairs Operating model (PDF, 32 pages – 3.47MB)

Introduction to Government Communications (Fundamentals)

This is for anyone new to the Government Communication Service, specifically aimed at AIO – SIO or equivalent, although all grades are welcome to attend. It is designed to give you an introductory overview of the MCOM2 disciplines and the OASIS model. The course is a good opportunity to network outside your home department/organisation, and is best suited for those who have been in government for less than 3 months.

Learning outcomes

By the end of this course, you will be more confident about:

  • Understanding the OASIS model and how to apply it;
  • Each MCOM2 discipline – strategic communications; media; marketing; external affairs; and internal communications;
  • The role and function of the Government Communication Service;
  • How you can develop your skills and build your career.

Details

  • audience: primarily AIO – SIO, all other grades welcome
  • length and frequency: full day, 6 weekly
  • delivery channel: face-to-face

Campaigning Excellence (GCSI) (Fundamentals)

Campaigning Excellence is an eight week online course that teaches participants how to plan, implement, and evaluate a successful government campaign using the OASIS Framework. This Framework has shaped all successful UK Government campaigns, including the GREAT Britain Campaign.  Our course teaches in an interactive way with a focus on using case studies from across government and a scenario each week where learners put their skills into practice. In the last two weeks learners work on their final assignments – individual campaign plans on a topic of their choice.

Learning outcomes

  • Understanding OASIS helps make the planning process rigorous and consistent;
  • Understanding that OASIS is a series of steps that can help bring order and clarity to planning campaigns;
  • OASIS planning framework and its key features;
  • How the OASIS framework works as a practical tool to support government communicators to plan, deliver and evaluate communications activity, on any scale and to any budge – and that it ensures all government communications are effective, efficient and evaluated;
  • OASIS framework in action;
  • Five stages of OASIS (Objectives, Audience/Insight, Strategy/Ideas, Implementation and Scoring/Evaluation);
  • Applying skills by completing a practice Campaign Plan as a team based on a fictitious scenario;.
  • Completing a Campaign Plan of your own designed to tackle a real problem.

Details

  • audience: AIO – G6 (dependent on experience)
  • length and frequency: 8 week course
  • delivery channel: face-to-face

COM-B: Using Behavioural Science to Communicate Strategically (Fundamentals)

In this Master Class webinar, we will discuss Behavioural Insight and its role in shaping our communication work. Laura will draw on her own academic research and her work at DWP to show how understanding how humans make decisions can improve our communications outcome.

Learning outcomes

By the end of this course, you will be more confident about:

  • How to consider the policy context, identifying policy objectives in terms of behaviours;
  • How to set objectives and use audience insight, using the COM-B model to identify barriers to the desired behaviour and assess the best role for communicators so you can set communications objectives with clear links to the needs of the policy;
  • How to use behavioural insight in your strategy and implementation through the EAST framework;
  • Scoring and evaluating your communications activities in terms of behavioural outputs

Details

  • audience: AIO-G6 (dependent on experience)
  • length and frequency: 1 hour, quarterly
  • delivery channel: webinar

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