Marketing

Building skills in:

Understanding and meeting the needs of citizens;
Effectively measuring and delivering high-quality citizen experience;
Supporting the raising awareness of policies, influence attitudes and behaviours and aid the operation of services

Levels of expertise:

Practitioner – new or developing your expertise in that discipline

Advanced – experienced professionals in that discipline

To book onto an Aspire course, please see a list of current courses and events

Marketing – Citizen Experience (Practitioner)

The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation, this includes heads of marketing and other marketing support functions.

Learning outcomes

By the end of this course, you will be more confident about:

  • Understanding and meet the needs of citizens;
  • Effectively measuring and delivering high-quality citizen experience;
  • Supporting the raising awareness of policies, influencing attitudes and behaviours and aiding the operation of services.

IO-G6 – practitioner level (those actively involved in marketing roles)
Length/Frequency

Two days
Monthly

Communicating Locally – GCS local (Practitioner)

Research has shown that we need to communicate more effectively with local audiences. By tailoring our messages according to locality, we can reach even more people and make an even bigger difference.

Learning outcomes

By the end of this course, you will become more confident at:

  • Building successful local stakeholder networks;
  • Listening to the voices in your area;
  • Working with key partners (including devolved and national governments);
  • Identifying effective local channels;
  • Tailoring your campaign messaging for local audiences;
  • Making the most of traditional and digital low and no cost platform

Audience

AIO-G6 (dependent on experience)
Length/Frequency

3 hours
6 weekly

Delivery channel – Face-to-face

Creative Campaigns (Advanced)

This course looks at the development and implementation of campaigns, and how to use creative thinking to ensure maximum effectiveness.

By the end of this course, you will become more confident at:

  • How to create effective and creative communications campaigns within the OASIS framework;
  • Able to use creativity games and other techniques to generate and refine ideas;
  • Have explored the use of these.

Audience
AIO-G6 (dependent on experience)

Length/Frequency

Full day
Monthly

Delivery channel – Face-to-face

Advanced Campaigning Masterclass (Advanced)

Since its creation in October 2015, the GCS has run five Advanced Campaigning Masterclasses. These unique sessions have taken 50+ highly skilled campaigners through an intensive course, equipping them with the skills needed to become future Heads of Campaigns and Directors of Communication at the heart of government.

This immersive and hands on programme, spread over two half days in Whitehall, attempts to put participants in the campaigning mindset.

Note: there is a competitive selection process for this course.

Learning outcomes

By the end of this course, you will become more confident at:

  • Feeling more confident to work on campaigns under pressure;
  • Having a taster of life in the Prime Minister’s campaigns team;
  • Understanding the importance of personal and departmental influence;
  • Getting detailed feedback on their personal presentation style and creative ideas;
  • Being able to think strategically whilst ensuring attention to detail.

Audience
SIO-G6

Length/Frequency

2x half-day
2x annually

Delivery channel – Face-to-face

Year of Marketing (Practitioner and Advanced)

A programme of speakers will be rolled out as part of the Year of Marketing.

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