Evaluating external affairs

Continuing Professional Development (CPD) points: 2


This webinar is designed for those who have some experience in external affairs and wider communication leaders to learn about the different ways we can evaluate external affairs activity, providing tools, tips, case studies and best practice examples from departments across government. It will help attendees plan how to undertake and present their evaluation and demonstrate the value that external affairs brings to a communications campaign.


  • Presenter: Alex Pryce, Head of Strategic Communications at HM Revenue and Customs (HMRC)

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  • Cover image by Shutterstock/Korosi Francois-Zoltan (1)