Strategic Communications with Clara Eaglen
Continuing Professional Development (CPD) points: 2
Overview
Clara Eaglen, Deputy Director of Strategic and Corporate Communications at the Department for International Trade, shares an overview of the roles and objectives of strategic communications as set out in the updated Strategic Communications MCOM Guide (2021). Clara brings this topic to life using examples from real campaigns, and her top tips for working in this discipline.
Details
Presenter: Clara Eaglen, Deputy Director of Strategic and Corporate Communications at the Department for International Trade, filmed in April 2021.
Watch the webinar
Learning objectives
In this webinar, you will learn:
- what the Strategic Communications MCOM Guide is
- the role of strategic communications
- examples of how strategic communications play a key part in campaigns
Next steps
You can:
- read the Government Communications Plan
- read the OASIS Framework
- read the Functional Standard for Communications
- watch Introduction to Strategic Communication