Strategic Communications with Clara Eaglen
Continuing Professional Development (CPD) points: 2
Clara Eaglen, Deputy Director of Strategic and Corporate Communications at the Department for International Trade, shares an overview of the roles and objectives of strategic communications as set out in the updated Strategic Communications MCOM Guide (2021). Clara brings this topic to life using examples from real campaigns, and her top tips for working in this discipline.
Presenter: Clara Eaglen, Deputy Director of Strategic and Corporate Communications at the Department for International Trade, filmed in April 2021.
Watch the webinar
In this webinar, you will learn:
- what the Strategic Communications MCOM Guide is
- the role of strategic communications
- examples of how strategic communications play a key part in campaigns