Strategic Communications with Clara Eaglen

Continuing Professional Development (CPD) points: 2

Overview

Clara Eaglen, Deputy Director of Strategic and Corporate Communications at the Department for International Trade, shares an overview of the roles and objectives of strategic communications as set out in the updated Strategic Communications MCOM Guide (2021). Clara brings this topic to life using examples from real campaigns, and her top tips for working in this discipline.

Details

Presenter: Clara Eaglen, Deputy Director of Strategic and Corporate Communications at the Department for International Trade, filmed in April 2021.

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Learning objectives

In this webinar, you will learn:

  • what the Strategic Communications MCOM Guide is
  • the role of strategic communications
  • examples of how strategic communications play a key part in campaigns

Next steps

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