GCS Knowledge Hub

The GCS Knowledge Hub retired in March 2024.

This does not impact other Knowledge Hub groups you may be a member of, which continue to function and can be found on https://khub.net/

The GCS website team is working on new features to facilitate sharing knowledge, insight, evaluation, and other research across GCS.

GCS Knowledge Hub was the community platform for all government communicators to share best practices and case studies, and learn from each others’ experiences.

Launched in 2018, its purpose was to provide communications experts across government with access to current and relevant research and resources that could be used to support and inform campaigns and other communication activities.

Screenshot of Knowledge Hub

Functionalities

The GCS Knowledge Hub was used to share valuable findings, exchange knowledge, announce events, and upload useful tools and tips.

Other features included:

  • a fully interactive activity feed allowing you to like and comment on the latest hub uploads
  • a monthly newsletter to keep informed about the latest developments on the GCS Knowledge hub and share information about upcoming events and job opportunities
  • a public resources wiki to give you fast and easy access to a wide range of publicly available data sources,
  • an advanced membership tab, allowing users to connect with other users directly within the platform

Hub content

There was also an extensive range of content on Knowledge Hub from our media buying agency Manning Gottlieb OMD. This included:

  • Cross-government campaign case studies
  • PESTLE analysis (of the key factors: Political, Economic, Sociological, Technological, Legal and Environmental)
  • Industry body reports and intel
  • Media landscape overviews
  • Media 101 introductions and channel learnings

PESTLE analysis

The Government’s media buyers Manning Gottlieb OMD (MG OMD) also published a monthly PESTLE analysis.

PESTLE analysis is a framework that provides a bird’s eye view of the wider UK environment from different angles. It provides context as to the external situation within which campaign communications will be live and may be impacted. PESTLE is a mnemonic device, or system, that stands for the key factors in the analysis:

  • political
  • economic
  • social
  • technological
  • legal
  • economic