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Supporting ministers’ priorities, enabling effective operation of public services and improving people’s lives
23 May 2022 | Blog
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Use data, influence attitudes and behaviours.
Informing and engaging staff. Internal communication can help build trust, motivate, create shared identity and increase engagement.
Behaviour change is one of the primary functions of government communications – helping change and save lives, helping the government to run more effectively as well as save taxpayer’s money.
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
This guide is designed to support government communicators who are planning campaigns that require a website.
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