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Welcome to the Government Communication Service

The professional body for people working in communications roles across government.

Events

GCS Comms Exchange: Evaluating Campaigns

London, 22 November

This session will talk through Public Health England's model for evaluating campaigns and showcase how this has been applied to a number of campaigns.

GCS Comms Exchange: How to change what people think of you

London, 26 November

DFID's Head of Strategic and Internal Communications, Michael Haig, will explain how DFID is combining internal communications and external affairs to change views of DFID inside and outside the organisation.

GCS Comms Exchange: The Illegal Wildlife Trade conference

London, 27 November

Hear from the cross-Whitehall team responsible for running a campaign to tackle the illegal wildlife trade, which is responsible for pushing animals like the elephant, tiger and pangolin towards extinction.

News

Media Buying Agency Transition Completes

The start of the new £600 million four-year media buying contract with Manning Gottlieb OMD (MG OMD) begins today - a hugely important milestone in government advertising.

100 Years of Government Communications poster

Book now for 100 Years of Government Communications author event

Join Lord Robin Butler, Sir Christopher Meyer and Alex Aiken, Executive Director of Government Communication, on 12 November for a discussion of 100 Years of Government Communications.

See the truth. See the potential campaign poster

Congratulations to Youth Custody Service for winning Campaign of the Month

YCS ran "See the truth. See the potential", a recruitment campaign aimed at increasing the number of people applying to become officers at young offender institutions.

Jobs

Cabinet Office: Senior Communications Officer

Closing date:

25 November

Location:

London

Cabinet Office: Digital Communications Officer

Closing date:

23 November

Location:

London

Department for Education: Chief Media Officer

Closing date:

28 November

Location:

London

Blog

‘Unleash your inner thespian’ - Celebrating the publication of 100 Years of Government Communication

Monday 19 November 2018

Communicators from across government joined the former head of the Civil Service, a former ambassador to the US, Alex Aiken and historian Alexander McKenna to discuss ‘100 Years of Government Communication’ at Admiralty House on 12 November.

Sign up for the Illegal Wildlife Trade Conference Comms Exchange

Tuesday 13 November 2018

The Illegal Wildlife Trade Conference, held 11-12 October, bought together stakeholders from around the world to tackle the crime of wildlife trafficking. Join the GCS Comms Exchange on 27 November to find out more.

Case Studies

Made in the Royal Navy

The Royal Navy needed to recruit high quality entrants to meet their targets. This campaign aimed to reach out to those who have historically been underrepresented in the Service. It took a long-term approach, recognising that it can take years for initial interest to develop into an application.

GREAT campaign

The aim of GREAT is to increase the levels of trade, investment, tourism, and high quality students coming to the UK, leading to a measurable economic impact of £1 billion over three to five years and the creation of over 10,000 jobs for the UK economy.

Change4Life: Sugar Smart

Change4Life created a specific campaign to alert people about the sugar in their diet and encourage them to make changes. Aiming to reach the 7.8 million parents of 5 to 11 year olds, with a particular focus on the lowest socioeconomic groups.