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Welcome to the Government Communication Service

The professional body for people working in communications roles across government.

Events

Engage Mapping Tool Masterclass - Discovering Your Audience
London, 2 July

"Discover your audience by visually combining socio-demographic characteristics and exploring local patterns. This hands-on, case-study based session will give participants an understanding of how the Engage Mapping tool can be incorporated into daily workflows."

GCS Comms Exchange: Working with Journalists

London, 12 July

Join Rhodri Phillips, DFID's Head of News, for a masterclass on working with newspaper journalists. Discover what makes print journalists tick, how to interest them in a story, and what to avoid.

GCS Comms Academy: Cardiff / Academi Cyfathrebu GCS - Caerdydd

Cardiff, 4 July

The first GCS Academy in Wales, supported by CommsCymru, will take place on Wednesday 4th July 2018 in Cardiff. You will have the chance to take part in a series of interactive workshops including 'crisis management', 'handling external stakeholders', and sessions that focus on making the most of your online communities with little or no budget.

News

GCS and LG Communications Academy booking now

Book now to attend the GCS and LG Communications Academy 2018: Building Reputation in the 2020s

Alex Aiken introduces the Rapid Response Unit

Earlier this year I announced plans to build a rapid response social media capability to help support the reclaiming of a fact-based public debate.

Congratulations to BEIS for winning Campaign of the Month

BEIS ran the Shared Parental Leave campaign, aimed at challenging parenting stereotypes and cultural norms in the workplace.

Jobs

HMRC: Regional Press Officer (Secondment)

Closing date:

20 July

Location:

Southampton

Cabinet Office: Interim Chief Press Officer (4 week posting)

Closing date:

23 July

Location:

London

HMRC: Audio-Visual Unit Video Producer

Closing date:

29 July

Location:

Manchester, Newcastle-upon-Tyne

Blog

Ramadan communications: Closing the generational gap

Tuesday 12 June 2018

Edwin Samuel, the Government's Regional Arabic Media Spokesperson in Dubai, explains how Ramadan can help the Government communicate with millennials in the Arabic world

"Disinformation is a continuing threat to our values and our democracy"

Tuesday 12 June 2018

On the day he speaks at the NATO strategic communications conference in Riga, Alex Aiken explains why strategic communications is key to our national security

Case Studies

Made in the Royal Navy

The Royal Navy needed to recruit high quality entrants to meet their targets. This campaign aimed to reach out to those who have historically been underrepresented in the Service. It took a long-term approach, recognising that it can take years for initial interest to develop into an application.

GREAT campaign

The aim of GREAT is to increase the levels of trade, investment, tourism, and high quality students coming to the UK, leading to a measurable economic impact of £1 billion over three to five years and the creation of over 10,000 jobs for the UK economy.

Change4Life: Sugar Smart

Change4Life created a specific campaign to alert people about the sugar in their diet and encourage them to make changes. Aiming to reach the 7.8 million parents of 5 to 11 year olds, with a particular focus on the lowest socioeconomic groups.