This course will equip you with the skills and knowledge you need to design and implement strategic communication campaigns.
This webinar will give you confidence in all stages of stakeholder engagement. It will outline tools and techniques for assessing and prioritising stakeholders before making an initial approach, establishing and sustaining effective partnerships, and evaluating results.
The webinar will cover an introduction to COM-B and how it can be used to improve your campaigns as well as talk about trust as one of the concepts that is of huge relevance to government communications at the moment.
We celebrate February's campaign of the month winner.
Congratulations to the British Army OP SMART Communications team, winners of the GCS Campaign of the month for the ‘British Army Mental Health Fitness and Resilience Communications' campaign.
Sunday 19th April
Sunday 26th April
Sunday 5th April
Tuesday 24 March 2020
If you’re new to our programme, it brings together communication specialists in a mentoring partnership. Mentors are able to guide their mentees through a series of informal one-to-one discussions.
Tuesday 24 March 2020
We have launched the GCS welcome pack to help new joiners across the civil service settle into their roles during this difficult time.
The HMRC self-assessment campaigns help 11 million UK customers to do their tax returns on time and avoid penalties. This campaign tackled the challenge of improving on the record-breaking results of 2017 by going against industry practice and developing a brand new creative.
In October 2012 the Government set out its ambition for a truly national First World War centenary commemoration on which to build an enduring educational and cultural legacy. Creating an emotional resonance was crucial in bringing the FWW to life and making it meaningful for 21st century audiences.
The Prison Officer Recruitment campaign has been one of the most successful in recent years. By targetting men and women aged 25-35 who were looking for a career, not just a job, the campaign met the target of over 2,500 additional hires significantly ahead of schedule and under budget.