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Supporting ministers’ priorities, enabling effective operation of public services and improving people’s lives
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How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
This guide is designed to support government communicators who are planning campaigns that require a website.
This publication is the annual plan for our profession, providing government communicators with direction and inspiration for the year ahead.
Behaviour change is one of the primary functions of government communications – helping change and save lives, helping the government to run more effectively as well as save taxpayer’s money.
Use this guidance while managing your apprentice.
The programme to reshape how government communications operates.
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