This session will focus on External Affairs, using data to prioritise key stakeholders and how those stakeholders can prove to be valuable communications partners.
Join the Home Office’s strategic and marketing communications teams to understand our approach and learnings in developing community outreach communications. Using a case study approach, discover how we have engaged hard to reach audiences for our behaviour change campaigns including #knifefree, Forced Marriage and Female Genital Mutilation.
Join the Borders, Immigration and Citizenship strategic communications team to get a unique insight into delivering communications at each stage of the journey to the UK to make visitors feel welcome and to keep our borders safe. Get tips on delivering low-cost communications in multiple markets, working with a range of partners and tapping into a variety of opportunities.
After a rigorous search for interns and a record-breaking number of applications, GCS has welcomed 71 interns for a 6 - 12 week placement across 25 government departments and agencies.
The GCS Apprenticeship scheme has celebrated its second graduation ceremony, with 90% of apprentices having secured roles in the civil service following their apprenticeship, and 79% having passed their Level 4 PR and Communications Assistant Standard.
Tuesday 9 July 2019
GCS Apprentice, Gabriella Jessup, writes about her experience attending a training workshop on “Diversity of Thought”, as part of the Conversations Connecting Diverse Voice (CCDV) programme. The session was delivered by MoD officials and based on their Department’s response to the Iraq Inquiry (Chilcot) Report.
Thursday 30 May 2019
The GCS Insight and Evaluation team introduce GCS Knowledge Hub, the new knowledge-sharing group for government communicators.
The HMRC self-assessment campaigns help 11 million UK customers to do their tax returns on time and avoid penalties. This campaign tackled the challenge of improving on the record-breaking results of 2017 by going against industry practice and developing a brand new creative.
In October 2012 the Government set out its ambition for a truly national First World War centenary commemoration on which to build an enduring educational and cultural legacy. Creating an emotional resonance was crucial in bringing the FWW to life and making it meaningful for 21st century audiences.
The Prison Officer Recruitment campaign has been one of the most successful in recent years. By targetting men and women aged 25-35 who were looking for a career, not just a job, the campaign met the target of over 2,500 additional hires significantly ahead of schedule and under budget.