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The professional body for people working in communications roles across government.

Events

GCS Comms Exchange: Effective Social Media Practice

30 May

Join Rebecca Butler, Deputy Head of Content at the No. 10 Digital Team, as she discusses tips, tricks and best practice for running effective government social media channels.

Knowledge Hub: Using Insight to Build Great Campaigns

3 June

Great campaigns are driven by great insight. Join speakers from Public Health England, NHS Blood and Transplant, and the Department for Work and Pensions to hear how they used insight to run some of the most exciting campaigns in government. Learn how you can gain access to great (free) insight, training and tools using the GCS Knowledge Hub – the new knowledge sharing platform for all Government Communicators.

GCS Comms Exchange: Planning Ministerial Events

19 July

Visits and events are important communication tools. They enable ministers and senior leaders to meet and learn from stakeholders, to see examples of great work in local communities and in industry, to develop departmental thinking about policy and to provide a platform for communicating Government messages. Join the Home Office Ministerial Visits and Events team to learn more about this interesting and diverse work.

News

Welcome to GCS - Directors of Communications appointments

Alex Aiken, Executive Director for Government Communications and Head of Profession congratulates colleagues appointed to Directors of Communications roles for the profession.

GCS launches Year of Marketing

GCS has launched the Year of Marketing, an ambitious initiative to ignite discussion around evolving societal and technological trends and the implications for Government marketing.

Gina Martin and Lucy Frazer, Parliamentary Under Secretary of State at the Ministry of Justice

Congratulations to the Ministry of Justice for winning Campaign of the Month

The Ministry of Justice ran a campaign to raise awareness of the law change regarding upskirting and to encourage victims to report the crime.

Jobs

Companies House: Strategic Communications Manager

Closing date:

2 June

Location:

Cardiff

Cabinet Office: Media Operations Officer

Closing date:

3 June

Location:

London

Driver and Vehicle Standards Agency: Senior Events Programme Manager

Closing date:

5 June

Location:

Bristol or Nottingham

Blog

Alex Aiken on the PRCA Communications Census 2019

Friday 10 May 2019

I’ve just finished reading the new PRCA Communications Census. It’s claimed to be the most definitive analysis of the industry, it shows the industry where we are now, and where we are heading.

Discussing Anxiety with Conversations: Connecting Diverse Voices

Thursday 9 May 2019

A Grade 6 and an HEO discuss their experiences communicating on anxiety and confidence issues as part of Conversations: Connecting Diverse Voices.

Case Studies

HMRC - Data and Ducks

The HMRC self-assessment campaigns help 11 million UK customers to do their tax returns on time and avoid penalties. This campaign tackled the challenge of improving on the record-breaking results of 2017 by going against industry practice and developing a brand new creative.

DCMS - WWI Centenary Commemoration

In October 2012 the Government set out its ambition for a truly national First World War centenary commemoration on which to build an enduring educational and cultural legacy. Creating an emotional resonance was crucial in bringing the FWW to life and making it meaningful for 21st century audiences.

MOJ/HMPPS - Prison Officer Recruitment

The Prison Officer Recruitment campaign has been one of the most successful in recent years. By targetting men and women aged 25-35 who were looking for a career, not just a job, the campaign met the target of over 2,500 additional hires significantly ahead of schedule and under budget.