The professional body for government communicators
Supporting ministers’ priorities, enabling effective operation of public services and improving people’s lives
Popular topics
Marketing
Use data, influence attitudes and behaviours.
Internal communication
Informing and engaging staff. Internal communication can help build trust, motivate, create shared identity and increase engagement.
Behaviour change
Behaviour change is one of the primary functions of government communications – helping change and save lives, helping the government to run more effectively as well as save taxpayer’s money.
Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Planning, creating and publishing accessible website content
This guide is designed to support government communicators who are planning campaigns that require a website.
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