Publications

52 publications

  • GCS Framework for Ethical Innovation

    Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]

    Published: 2024

  • GCS generative AI policy

    The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]

    Published: 2024

  • GCS Innovating with Impact Strategy

    Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]

    Published: 2024

  • GCS Evaluation Cycle

    The GCS Evaluation Cycle provides a flexible framework for measuring success across all communication activities, promoting continuous learning and innovation […]

    Published: 2024

  • PITCH: Strategic communication as a tool of global influence

    The challenge “The most significant lesson of the last two years is not just that the world is a more […]

    Published: 2023

  • Inclusive Communications Template

    Inclusive Communications Template ObjectivesAudience Insight StrategyImplementationScoring GCS Accessibility Standards Resources and guidance Inclusive Communications Template As government communicators, we must […]

    Published: 2023

  • GCS Horizon Review 2023

    GCS Horizon Review into responsible innovation now available for members. Communication is changing fast. The landscape we operate in is […]

    Published: 2023

  • Crisis Communications: Operating Model

    Prepare. Respond. Recover. ForewordExecutive Summary Summary of Operating ModelPrepare: Strengthening our resilienceRespond: Crisis Comms Concept of OperationsRecover: Capability building Foreword by […]

    Published: 2023

  • Introduction to partnership marketing

    Definition, benefits and examples of partnership marketing.

    Published: 2022

  • Crisis communication: A behavioural approach

    For those who are new to crisis communications work, the guide aims to be accessible as an introduction.

    Published: 2022