Publications

44 publications

• GCS Horizon Review 2023

  GCS Horizon Review into responsible innovation now available for members. Communication is changing fast. The landscape we operate in is […]

  Published: 2023

• Crisis Communications: Operating Model

  Prepare. Respond. Recover. ForewordExecutive Summary Summary of Operating ModelPrepare: Strengthening our resilienceRespond: Crisis Comms Concept of OperationsRecover: Capability building Foreword by […]

  Published: 2023

• The Wall of Beliefs

  The Wall of Beliefs is a toolkit for understanding false beliefs and developing effective counter-disinformation strategies.

  Published: 2022

• Crisis communication: A behavioural approach

  For those who are new to crisis communications work, the guide aims to be accessible as an introduction.

  Published: 2022

• Introduction to partnership marketing

  Definition, benefits and examples of partnership marketing.

  Published: 2022

• The Principles of Behaviour Change Communications

  This guide lays out how you can use a behavioural approach to design and implement effective communications campaigns.

  Published: 2021

• UK Government Communication Plan 2021/2022

  This publication is the annual plan for our profession, providing government communicators with direction and inspiration for the year ahead.

  Published: 2021

• Test and Learn Guidelines for Media Buying

  How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.

  Published: 2021

• RESIST 2 Counter Disinformation Toolkit

  This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]

  Published: 2021

• IN CASE: A behavioural approach to anticipating unintended consequences

  Written for policymakers, this guide sets out a new approach for anticipating unintended consequences, called the “IN CASE” framework.

  Published: 2021