Publications

48 publications

  • Crisis Comms Planning Guide

    The Crisis Communications Planning Guide is designed to help government communicators create crisis comms plans for the major risks that […]

    Published: 2024

  • GCS Framework for Ethical Innovation

    Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]

    Published: 2024

  • GCS generative AI policy

    The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]

    Published: 2024

  • GCS Innovating with Impact Strategy

    Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]

    Published: 2024

  • GCS Evaluation Cycle

    A flexible framework that promotes continuous learning and innovation, helping you measure success across all communication activities

    Published: 2024

  • PITCH: Strategic communication as a tool of global influence

    The challenge “The most significant lesson of the last two years is not just that the world is a more […]

    Published: 2023

  • Crisis Communications: Operating Model

    Prepare. Respond. Recover. ForewordExecutive Summary Summary of Operating ModelPrepare: Strengthening our resilienceRespond: Crisis Comms Concept of OperationsRecover: Capability building Foreword by […]

    Published: 2023

  • Crisis communication: A behavioural approach

    For those who are new to crisis communications work, the guide aims to be accessible as an introduction.

    Published: 2022

  • The Wall of Beliefs

    The Wall of Beliefs is a toolkit for understanding false beliefs and developing effective counter-disinformation strategies.

    Published: 2022

  • RESIST 2 Counter Disinformation Toolkit

    This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]

    Published: 2021