Publications
52 publications
-
GCS Framework for Ethical Innovation
Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]
Published: 2024
-
GCS generative AI policy
The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]
Published: 2024
-
GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]
Published: 2024
-
GCS Evaluation Cycle
The GCS Evaluation Cycle provides a flexible framework for measuring success across all communication activities, promoting continuous learning and innovation […]
Published: 2024
-
PITCH: Strategic communication as a tool of global influence
The challenge “The most significant lesson of the last two years is not just that the world is a more […]
Published: 2023
-
Inclusive Communications Template
Inclusive Communications Template ObjectivesAudience Insight StrategyImplementationScoring GCS Accessibility Standards Resources and guidance Inclusive Communications Template As government communicators, we must […]
Published: 2023
-
GCS Horizon Review 2023
GCS Horizon Review into responsible innovation now available for members. Communication is changing fast. The landscape we operate in is […]
Published: 2023
-
Crisis Communications: Operating Model
Prepare. Respond. Recover. ForewordExecutive Summary Summary of Operating ModelPrepare: Strengthening our resilienceRespond: Crisis Comms Concept of OperationsRecover: Capability building Foreword by […]
Published: 2023
-
Introduction to partnership marketing
Definition, benefits and examples of partnership marketing.
Published: 2022
-
Crisis communication: A behavioural approach
For those who are new to crisis communications work, the guide aims to be accessible as an introduction.
Published: 2022