Publications

43 publications

• The Wall of Beliefs

  The Wall of Beliefs is a toolkit for understanding false beliefs and developing effective counter-disinformation strategies.

  Published: 2022

• Crisis communication: A behavioural approach

  For those who are new to crisis communications work, the guide aims to be accessible as an introduction.

  Published: 2022

• Introduction to partnership marketing (GCS members access)

  Definition, benefits and examples of partnership marketing.

  Published: 2022

• IN CASE: A behavioural approach to anticipating unintended consequences

  Written for policymakers, this guide sets out a new approach for anticipating unintended consequences, called the “IN CASE” framework.

  Published: 2021

• Test and Learn Guidelines for Media Buying

  How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.

  Published: 2021

• The Principles of Behaviour Change Communications

  This guide lays out how you can use a behavioural approach to design and implement effective communications campaigns.

  Published: 2021

• RESIST 2 Counter Disinformation Toolkit

  This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]

  Published: 2021

• UK Government Communication Plan 2021/2022

  This publication is the annual plan for our profession, providing government communicators with direction and inspiration for the year ahead.

  Published: 2021

• A guide for new starters

  Use this guide if you are new to the Government Communication Service.

  Published: 2020

• GCS Accelerated Development Programmes

  Details of 6 programmes: apprenticeship, Internership, Fast stream, Impact, Inspire and Power of choice.

  Published: 2020