Publications
44 publications
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GCS Horizon Review 2023
GCS Horizon Review into responsible innovation now available for members. Communication is changing fast. The landscape we operate in is […]
Published: 2023
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Crisis Communications: Operating Model
Prepare. Respond. Recover. ForewordExecutive Summary Summary of Operating ModelPrepare: Strengthening our resilienceRespond: Crisis Comms Concept of OperationsRecover: Capability building Foreword by […]
Published: 2023
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The Wall of Beliefs
The Wall of Beliefs is a toolkit for understanding false beliefs and developing effective counter-disinformation strategies.
Published: 2022
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Crisis communication: A behavioural approach
For those who are new to crisis communications work, the guide aims to be accessible as an introduction.
Published: 2022
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Introduction to partnership marketing
Definition, benefits and examples of partnership marketing.
Published: 2022
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The Principles of Behaviour Change Communications
This guide lays out how you can use a behavioural approach to design and implement effective communications campaigns.
Published: 2021
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UK Government Communication Plan 2021/2022
This publication is the annual plan for our profession, providing government communicators with direction and inspiration for the year ahead.
Published: 2021
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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RESIST 2 Counter Disinformation Toolkit
This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]
Published: 2021
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IN CASE: A behavioural approach to anticipating unintended consequences
Written for policymakers, this guide sets out a new approach for anticipating unintended consequences, called the “IN CASE” framework.
Published: 2021