Our standards

Professional standards

Use our guidance to raise the government communication standards.

Browse MCOM disciplines

External affairs

Guidance: use our operating model to set up an external affairs function.

Marketing

Use data, influence attitudes and behaviours.

Internal communication

Informing and engaging staff. Internal communication can help build trust, motivate, create shared identity and increase engagement.

Media

How to deal with the combined demands of the general public, ministers and stakeholders.

Strategic communication

Guidance on insight and evaluation, and strategic communication.

Browse other disciplines

Digital communication

Guidance to raise digital standards across all areas of the profession.

Leadership

Use our leadership framework to be inspiring, confident and empowering.