Strategic communication

Strategic communication sets, coordinates and guides the implementation of communication activity.

On this page:

Strategic communication in government

Strategic communication puts audience understanding at the heart of policy and service design, resulting in better decision-making and improved delivery. 

Our standards

Strategic Communications: MCOM Function Guide

The function guide identifies the core functions of a strategic communication team, key principles of structure and practice. 


Using performance analysis and data science in government is key to improving government efficiency. Government data is a critical resource that government communicators need to use to measure the success of their work and activities.

Credit: National Data strategy (GOV.UK)

Join the Data science community.

The National Data Strategy (NDS) is an ambitious, pro-growth strategy that drives the UK in building a world-leading data economy while ensuring public trust in data use.

Insight and evaluation

Insight and evaluation are two of the functions of strategic communication. 


Insight is information and data that drive thinking and guides actions. Our aim is to make government communication as effective as possible.


Evaluation allows us to assess campaign performance in delivering objectives. As the GCS, it’s vital that we demonstrate the impact of what we do and ensure that our work is effective as possible. 

Learning and resources

Start learning at your own pace and build the skills you need, using our curriculum. You can also engage with our strategic communication blogs and resources.