Communication is a powerful force for good in public service, when practised effectively it can help save, improve and enhance lives.
Strategic communication sits alongside the other disciplines but has a particular role to set, co-ordinate and guide the implementation of activity, based on insight, in a timely way, as part of an overarching plan to deliver against agreed priorities to priorities to measurable effect.
The MCOM function guide developed by the GCS Heads of Strategic Communication network identifies the core functions of a strategic communication team, key principles of structure and practice.
The purpose of the guide is to:
Read Strategic communication: MCOM function guide (pdf 2mb)