GCS Strategy and Evaluation Council

The Council is no longer active.


The Government Communication Service (GCS) Strategy and Evaluation Council was an advisory body made up of experts in strategic communications and communications evaluation from private, public, and third sectors.

Chaired by Alex Aiken, the Executive Director of Government Communications, the council was set up in 2013 to support government’s continuing commitment to the development, understanding, and implementation of evaluation best practices across all government communication activities.

Aim of the council

The council supported GCS to develop, improve, and embed best practices or approaches to planning, delivering, and evaluating communications activity.

It did this by:

  • acting as a sounding board to help shape future cross-government communication initiatives
  • advising GCS members on how to apply best practice strategic planning and evaluation standards to their own work to make it more effective and efficient
  • bringing scrutiny, rigour, and challenge to GCS campaign planning and evaluation to ensure this is both effective and robust
  • bringing fresh / latest industry thinking to GCS to improve the effectiveness and impact of communication activity across government.