External Affairs teams are responsible for building and maintaining relationships with influential individuals and organisations for the public benefit.
External Affairs Operating Model
The External Affairs operating model is an introduction for those considering setting up an External Affairs function or building their current capability in this area.
It develops the ‘strategic engagement’ content in the GCS Modern Communication Operating Model (MCOM), focusing on the importance of building alliances with partners and third parties to disseminate messages and share content.
What is external affairs
Watch the video (1 minute 52 seconds) to see our colleagues discuss the external affairs profession.
Academy: external affairs
Boost your skills with our flexible training, by watching a video, choosing an online learning or attending one of our advanced course, visit our academy.