External affairs
External Affairs teams are responsible for building and maintaining relationships with influential individuals and organisations for the public benefit.
What is external affairs
Watch the video (1 minute 52 seconds) to see our colleagues discuss the external affairs profession.
External Affairs Operating Model
The External Affairs operating model is an introduction for those considering setting up an External Affairs function or building their current capability in this area.
It develops the ‘strategic engagement’ content in the GCS Modern Communication Operating Model (MCOM), focusing on the importance of building alliances with partners and third parties to disseminate messages and share content.