External affairs

External Affairs teams are responsible for building and maintaining relationships with influential individuals and organisations for the public benefit.

On this page:


External affairs in government

We need to communicate directly with people and via trusted advocates to provide credible voices that can rise above the noise, which we see as the core purpose of External Affairs. Government policy matters to millions around the country. That’s why we need trusted advocates to cut through the noise and reach out to priority audiences.

Our standards

External Affairs Operating Model

The External Affairs Operating Model is an introduction for those considering setting up an External Affairs function or building their current capability in this area.

It develops the ‘strategic engagement’ content in the GCS Modern Communication Operating Model (MCOM), focusing on the importance of building alliances with partners and third parties to disseminate messages and share content. Find out about:

  • what is external affairs?
  • Strategic Engagement versus External Affairs
  • external affairs best practice
  • case studies

External Affairs Operating Model


Learning and resources

Start learning at your own pace and build the skills you need, using our curriculum. Check:

What is external affairs

Watch the video (1 minute 52 seconds) to see our colleagues discuss the external affairs profession.