Publications

43 publications

• SAFE Framework: the 4 principles for HMG Brand Safety

  The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.

  Published: 2020

• Leadership Framework

  As a part of our improvement programme, GCS2020, we are creating new tools, models and processes to ensure that we are fit for the future.

  Published: 2020

• Year of Marketing

  The Year of Marketing is part of the wider Government Communication Service’s (GCS) 2020 ‘Raising our Standards’ Programme to deliver increased capabilities in all Government Communications.

  Published: 2019

• Modern Communications Operating Model (MCOM 2.0)

  The MCOM 2.0 model sets out the essential skills, capabilities and practices required for an effective public service communications profession and function.

  Published: 2019

• Modern Media Operations: a Guide

  This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.

  Published: 2019

• HMG Identity Guidelines

  For UK branding and overseas branding (where the royal coat of arms might not be recognised) communication professionals need to use this guide.

  Published: 2019

• Career Framework

  How to develop your career within the Government Communication Service.

  Published: 2019

• Government Communication Service Campaign Highlights 2018-19

  This publication is a showcase of some of our leading campaigns from 2018 and 2019.

  Published: 2019

• Government Communications Plan 2019/20

  This publication is our annual plan, which includes delivering for our communities, strengthening democracy and raising our standards.

  Published: 2019

• RESIST Counter Disinformation Toolkit

  This toolkit will help support the dissemination of reliable, truthful information that underpins our democracy.

  Published: 2019