Publications
48 publications
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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IN CASE: A behavioural approach to anticipating unintended consequences
Written for policymakers, this guide sets out a new approach for anticipating unintended consequences, called the “IN CASE” framework.
Published: 2021
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UK Government Communication Plan 2021/2022
This publication is the annual plan for our profession, providing government communicators with direction and inspiration for the year ahead.
Published: 2021
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The Principles of Behaviour Change Communications
This guide lays out how you can use a behavioural approach to design and implement effective communications campaigns.
Published: 2021
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SAFE Framework: the 4 principles for HMG Brand Safety
The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.
Published: 2020
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GCS Accelerated Development Programmes
Details of 6 programmes: apprenticeship, Internership, Fast stream, Impact, Inspire and Power of choice.
Published: 2020
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Leadership objective and framework
As a part of our improvement programme, GCS2020, we are creating new tools, models and processes to ensure that we are fit for the future.
Published: 2020
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Year of Marketing
The Year of Marketing is part of the wider Government Communication Service’s (GCS) 2020 ‘Raising our Standards’ Programme to deliver increased capabilities in all Government Communications.
Published: 2019
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RESIST Counter Disinformation Toolkit
This toolkit will help support the dissemination of reliable, truthful information that underpins our democracy.
Published: 2019
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Government Communication Functional Standard
Government Communication Functional Standard GovS0.11 sets the expectations for the management and practice of government communications.
Published: 2019