Publications

48 publications

• Test and Learn Guidelines for Media Buying

  How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.

  Published: 2021

• IN CASE: A behavioural approach to anticipating unintended consequences

  Written for policymakers, this guide sets out a new approach for anticipating unintended consequences, called the “IN CASE” framework.

  Published: 2021

• UK Government Communication Plan 2021/2022

  This publication is the annual plan for our profession, providing government communicators with direction and inspiration for the year ahead.

  Published: 2021

• The Principles of Behaviour Change Communications

  This guide lays out how you can use a behavioural approach to design and implement effective communications campaigns.

  Published: 2021

• SAFE Framework: the 4 principles for HMG Brand Safety

  The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.

  Published: 2020

• GCS Accelerated Development Programmes

  Details of 6 programmes: apprenticeship, Internership, Fast stream, Impact, Inspire and Power of choice.

  Published: 2020

• Leadership objective and framework

  As a part of our improvement programme, GCS2020, we are creating new tools, models and processes to ensure that we are fit for the future.

  Published: 2020

• Year of Marketing

  The Year of Marketing is part of the wider Government Communication Service’s (GCS) 2020 ‘Raising our Standards’ Programme to deliver increased capabilities in all Government Communications.

  Published: 2019

• RESIST Counter Disinformation Toolkit

  This toolkit will help support the dissemination of reliable, truthful information that underpins our democracy.

  Published: 2019

• Government Communication Functional Standard

  Government Communication Functional Standard GovS0.11 sets the expectations for the management and practice of government communications.

  Published: 2019