Publications

35 publications

• Strategic Communication: MCOM Function Guide

  This guide developed by the GCS Heads of Strategic Communication network identifies the core functions of a strategic communication team, key principles of structure and practice.

  Published: 2018

• Strategic Communications: a behavioural approach

  This guide sets out how to adopt a behavioural approach to ensure your communications are strategic.

  Published: 2018

• The Government Communication Service Modern Communications Operating Model (2015)

  This model sets out the skills and capabilities required to deal with the combined demands of the general public, ministers and the changing Communications environment.

  Published: 2015

• Working together: A toolkit for campaigns collaboration across the public sector

  A guide for Government Communication Service (GCS) professionals and wider public sector workers on how to collaborate effectively.

  Published: 2016

• Year of Marketing

  The Year of Marketing is part of the wider Government Communication Service’s (GCS) 2020 ‘Raising our Standards’ Programme to deliver increased capabilities in all Government Communications.

  Published: 2019