SAFE Framework: the 4 principles for HMG Brand Safety
The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.
Strategic Communication: MCOM Function Guide
This guide developed by the GCS Heads of Strategic Communication network identifies the core functions of a strategic communication team, key principles of structure and practice.
Strategic Communications: a behavioural approach
This guide sets out how to adopt a behavioural approach to ensure your communications are strategic.
The Government Communication Service Modern Communications Operating Model (2015)
This model sets out the skills and capabilities required to deal with the combined demands of the general public, ministers and the changing Communications environment.
The Principles of Behaviour Change Communications
This guide lays out how you can use a behavioural approach to design and implement effective communications campaigns.
UK Government Communication Plan 2021/2022
This publication is the annual plan for our profession, providing government communicators with direction and inspiration for the year ahead.
Working together: A toolkit for campaigns collaboration across the public sector
A guide for Government Communication Service (GCS) professionals and wider public sector workers on how to collaborate effectively.
Year of Marketing
The Year of Marketing is part of the wider Government Communication Service’s (GCS) 2020 ‘Raising our Standards’ Programme to deliver increased capabilities in all Government Communications.