Publications
41 publications
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Government Communications Plan 2018/19
This publication is our seventh annual plan, which sets out to inspire our profession to continue to better itself.
Published: 2018
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Government Communications Plan 2019/20
This publication is our annual plan, which includes delivering for our communities, strengthening democracy and raising our standards.
Published: 2019
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HMG Identity Guidelines
For UK branding and overseas branding (where the royal coat of arms might not be recognised) communication professionals need to use this guide.
Published: 2019
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IN CASE: A behavioural approach to anticipating unintended consequences
Written for policymakers, this guide sets out a new approach for anticipating unintended consequences, called the “IN CASE” framework.
Published: 2021
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Introduction to partnership marketing (GCS members access)
Definition, benefits and examples of partnership marketing.
Published: 2022
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Leadership Framework
As a part of our improvement programme, GCS2020, we are creating new tools, models and processes to ensure that we are fit for the future.
Published: 2020
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Modern Communications Operating Model (MCOM 2.0)
The MCOM 2.0 model sets out the essential skills, capabilities and practices required for an effective public service communications profession and function.
Published: 2019
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Modern Media Operations: a Guide
This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.
Published: 2019
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Planning and Delivering Effective Communications Partnership Strategies
This document offers guidance on how to establish successful partnerships.
Published: 2016
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Quality Assurance Framework
This framework shows Government Communication Service (GCS) leaders on a single page how standards of government communication will be assessed.
Published: 2020