Publications

34 publications

• HMG Identity Guidelines

  This guide sets out the master brand for HMG and how it can be applied correctly and consistently.

  Published: 2019

• Leadership Framework

  As a part of our improvement programme, GCS2020, we are creating new tools, models and processes to ensure that we are fit for the future.

  Published: 2020

• Modern Communications Operating Model (MCOM 2.0)

  The MCOM 2.0 model sets out the essential skills, capabilities and practices required for an effective public service communications profession and function.

  Published: 2019

• Modern Media Operations guide

  This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.

  Published: 2019

• Planning and Delivering Effective Communications Partnership Strategies

  This document offers guidance on how to establish successful partnerships.

  Published: 2016

• Professions Best Practice Framework

  Tool to support professions action plan how to make their profession stronger.

  Published: 2016

• Quality Assurance Framework

  This framework shows Government Communication Service (GCS) leaders on a single page how standards of government communication will be assessed.

  Published: 2020

• RESIST Counter Disinformation Toolkit

  This toolkit will help support the dissemination of reliable, truthful information that underpins our democracy.

  Published: 2019

• SAFE Framework: the 4 principles for HMG Brand Safety

  The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.

  Published: 2020

• Strategic Communication: MCOM Function Guide

  This guide developed by the GCS Heads of Strategic Communication network identifies the core functions of a strategic communication team, key principles of structure and practice.

  Published: 2018