Publications

41 publications

• Government Communications Plan 2018/19

  This publication is our seventh annual plan, which sets out to inspire our profession to continue to better itself.

  Published: 2018

• Government Communications Plan 2019/20

  This publication is our annual plan, which includes delivering for our communities, strengthening democracy and raising our standards.

  Published: 2019

• HMG Identity Guidelines

  For UK branding and overseas branding (where the royal coat of arms might not be recognised) communication professionals need to use this guide.

  Published: 2019

• IN CASE: A behavioural approach to anticipating unintended consequences

  Written for policymakers, this guide sets out a new approach for anticipating unintended consequences, called the “IN CASE” framework.

  Published: 2021

• Introduction to partnership marketing (GCS members access)

  Definition, benefits and examples of partnership marketing.

  Published: 2022

• Leadership Framework

  As a part of our improvement programme, GCS2020, we are creating new tools, models and processes to ensure that we are fit for the future.

  Published: 2020

• Modern Communications Operating Model (MCOM 2.0)

  The MCOM 2.0 model sets out the essential skills, capabilities and practices required for an effective public service communications profession and function.

  Published: 2019

• Modern Media Operations: a Guide

  This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.

  Published: 2019

• Planning and Delivering Effective Communications Partnership Strategies

  This document offers guidance on how to establish successful partnerships.

  Published: 2016

• Quality Assurance Framework

  This framework shows Government Communication Service (GCS) leaders on a single page how standards of government communication will be assessed.

  Published: 2020