Modern Media Operations guide

This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.

Modern Media Operations: guide

PDF, 7MB, 52 pages


The Modern Media Operations Guide sets out the skills and capabilities government media relations teams require to deal with the combined demands of the general public, ministers and stakeholders in the 24/7/365 digital age.

The guide includes:

  • 15 case studies
  • Core functional requirements – the 5 aspects
    • Proactive media handling
    • Reactive media handling
    • Relationship management
    • Digital/content creation
    • Insight and evaluation