Modern Media Operations: a Guide

Continuing Professional Development (CPD) points: 2

This guide is for media officers and communications professionals across the Government Communication Service, to use to build professional skills and pride in our service.

We updated the guide in May 2021.

Modern Media Operations: a Guide

PDF, 1,003KB, 42 pages



  • Foreword by Alex Aiken, Executive Director of Government Communications
  • Introduction from Head of News
  • Media reach data
  • Why have a guide
  • Structure
  • Propriety and conduct
  • Core functional requirements – 5 aspects
  • Case studies
  • Building capability
  • Professional development
  • Conclusion, by Jamie Davies, Prime Minister’s Deputy Official Spokesperson and No.10 Head of News