Campaigning
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Evaluation Cycle – new guidance now empowering low/no-cost comms evaluations
Last year, we published the Evaluation Cycle, which has been empowering our members to meaningfully evaluate all types of communication […]
Published: 2025
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Evaluating low/no-cost communications
All communication strategies should utilise the Evaluation Cycle to evaluate the impact of their communications. This guidance serves as a […]
Published: 2025
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GCS Framework for Ethical Innovation
Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]
Published: 2024
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GCS generative AI policy
The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]
Published: 2024
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GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]
Published: 2024
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GCS Evaluation Cycle
A flexible framework that promotes continuous learning and innovation, helping you measure success across all communication activities
Published: 2024
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GCS Campaign of the Month Winner October 2021
Congratulations to Defra’s internal comms team for winning the GCS Campaign of the Month, for their ‘Percy the Pensions Puffin’ campaign.
Published: 2021
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GCS and its award-winning marketing campaigns
Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.
Published: 2021
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Social media security awareness for Civil Service accounts
The Government Communication Service (GCS) has published a new piece of guidance on social media security for government communicators.
Published: 2021
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The science and art of storytelling with Emily Tofield
Learn about the responsibilities of handling personal stories when campaigning for change.
Published: 2021
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