Campaigning
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GCS Evaluation Cycle
The GCS Evaluation Cycle provides a flexible framework for measuring success across all communication activities, promoting continuous learning and innovation […]
Published: 2024
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GCS Campaign of the Month Winner October 2021
Congratulations to Defra’s internal comms team for winning the GCS Campaign of the Month, for their ‘Percy the Pensions Puffin’ campaign.
Published: 2021
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GCS and its award-winning marketing campaigns
Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.
Published: 2021
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Social media security awareness for Civil Service accounts
The Government Communication Service (GCS) has published a new piece of guidance on social media security for government communicators.
Published: 2021
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The science and art of storytelling with Emily Tofield
Learn about the responsibilities of handling personal stories when campaigning for change.
Published: 2021
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5 steps to building generational change
Alex Aiken, GCS Executive Director, reflects on a new approach to public service communication following Brexit and the COVID-19 pandemic.
Published: 2021
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Census 2021: creating an accessible and inclusive campaign
Jo Parry from the Office for National Statistics (ONS) talks about what his team did to make the Census 2021 accessible.
Published: 2021
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Strategic Problem Solving and Objective Setting Course
In this half-day course, learn to identify the role of communication in delivering policy/programmes, direct your campaigns and set a metrics framework.
Published: 2021
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Digital Communications
Digital Communications teaches learners about the important role digital communications play within government.
Published: 2021
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HEO marketing reading list (advanced)
Explore the reading list for HEO marketing professionals. How to achieve success in planning and executing your campaigns and much more.
Published: 2021
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