Campaigning

Commemorating during crisis: the RAF’s Battle of Britain 80 campaign
Charlie Haines discusses how the pandemic has brought to light the fundamental significance of communications during crises.

Published: 2020
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CNBC Supply Chains webinar campaign
Naomi and Phoebe describe how they worked with partner CNBC to deliver webinars to high profile stakeholders on short notice.

Published: 2020
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Accessible for all: The MOD’s journey
Samantha Merrett explains how the Ministry of Defence made it a primary objective to embed best practice accessibility into all they do.

Published: 2020
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Helping veterans access discounted rail travel
As the country went into lockdown earlier this year, Captain Sir Tom Moore captured the hearts of the nation with […]

Published: 2020
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- Campaigning
- Strategic communication
Why understanding the ASA Advertising Codes matters
This blog outlines why it is important for GCS to abide by regulations set by the Advertising Standards Authority.

Published: 2020
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- Campaigning
Safeguarding government advertising online
Alex Aiken introduces the SAFE framework and governments return back to YouTube.

Published: 2020
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Nine years of GREAT Campaign
The GREAT Britain campaign is the UK government’s most ambitious international marketing campaign up to date, creating jobs and growth […]

Published: 2020
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The art of a brand
This webinar is a lesson into the art of the brand, and how great branding works.

Published: 2020
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How to set up your campaign objectives using the OASIS model
By the end of this webinar, you will understand objective setting within the context of the OASIS Framework.

Published: 2020
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Improving campaigns with the ‘Aggregated Outcomes Benchmarking Database’
Making use of lessons and learnings from the campaigns being delivered across government has always been seen by Government Communication […]

Published: 2020
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