Campaigning
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Take Pride in research and innovation
The UK Research and Innovation discuss their Pride campaign and what they are doing to promote equality, diversity and inclusion.
Published: 2021
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Melting your creative brain freeze
In this blog piece, Caroline Barnard reflects on how she can apply learnings from our ‘Creative Campaigns’ Academy course to her role.
Published: 2021
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Ten campaign trends to take into the new year
Nothing is predictable, so it will be vital to keep a close eye on how these progress as the world continues to change.
Published: 2020
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The Uncertainty Principle: why campaigns perform the way they do
Michael Paul from Department for Education offers an introduction to the Uncertainty Principle and how it impacts Government campaigns.
Published: 2020
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Commemorating during crisis: the RAF’s Battle of Britain 80 campaign
Charlie Haines discusses how the pandemic has brought to light the fundamental significance of communications during crises.
Published: 2020
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CNBC Supply Chains webinar campaign
Naomi and Phoebe describe how they worked with partner CNBC to deliver webinars to high profile stakeholders on short notice.
Published: 2020
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Accessible for all: The MOD’s journey
Samantha Merrett explains how the Ministry of Defence made it a primary objective to embed best practice accessibility into all they do.
Published: 2020
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Helping veterans access discounted rail travel
As the country went into lockdown earlier this year, Captain Sir Tom Moore captured the hearts of the nation with […]
Published: 2020
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Why understanding the ASA Advertising Codes matters
This blog outlines why it is important for GCS to abide by regulations set by the Advertising Standards Authority.
Published: 2020
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Safeguarding government advertising online
Alex Aiken introduces the SAFE framework and governments return back to YouTube.
Published: 2020
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