Media
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GCS Framework for Ethical Innovation
Table of contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our […]
Published: 2024
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GCS generative AI policy
The Government Communications Service (GCS) is committed to embracing responsible use of generative AI technology to deliver effective, engaging and […]
Published: 2024
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GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]
Published: 2024
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Launch of test and learn guidelines for media buying
Government Communication Service and OmniGOV launched the test and learn guidelines for media buying in November 2021.
Published: 2022
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Test and Learn Guidelines for Media Buying
How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.
Published: 2021
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A day in the life of a Press Officer
Qudrat Khan discusses what it is like to be a press officer in government communications, where the priorities are ever-changing.
Published: 2021
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GCS Scotland in conversation with Graeme Donohoe on reporting a crisis
Listen to Graeme, Senior External Communications Officer for the Foreign, Commonwealth & Development Office.
Published: 2021
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GCS Scotland in conversation with Chris Starrs on continuity management during a crisis
Listen to Chris, Head of Corporate Communications at Police Scotland.
Published: 2021
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Understanding Mis- and Disinformation
Understanding Disinformation teaches participants how to recognise and respond to disinformation as a government communicator.
Published: 2021
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GCS learning and development 2021/22: Your guide to the new GCS curriculum and standards
Our curriculum is designed to set ambitious professional standards for the Government Communication Service (GCS).
Published: 2021
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