Strategic communication
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CS Live 2021 replay: “Communications: saving lives, delivering priorities” (GCS members access)
Alex Aiken explores how the COVID-19 pandemic has shown the important role the profession plays, locally and nationally.
Published: 2021
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The science and art of storytelling with Emily Tofield (GCS members access)
Learn about the responsibilities of handling personal stories when campaigning for change (13 minutes long).
Published: 2021
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Refreshed Strategic Communication Guide launched
The Strategic Communication: MCOM Function Guide has been updated to include current trends and strengthen best practice across the profession.
Published: 2021
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Introduction to strategic communications
This course is based on the government’s model for Strategic Communication called OASIS (Objectives, Audiences, Strategy, Implementation and Scoring) and you will have the opportunity to explore its 5 stages.
Published: 2021
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Strategic problem solving and objective setting course
In this half-day course, learn to identify the role of communication in delivering policy/programmes, direct your campaigns and set a metrics framework.
Published: 2021
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Strategic Communications with Clara Eaglen
Clara Eaglen shares an overview of the roles and objectives of strategic communications as set out in the Strategic Communications MCOM Guide.
Published: 2021
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My tips for resilience with Simon Baugh (GCS members access)
Simon Baugh, Director of Communications at the Home Office, talks about the techniques he has developed to help manage his resilience.
Published: 2021
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How to plan for a major event
Jose Riera, Head of News at DCMS, tells us how communications in the run up to, during, and post major events are a vital part in marking the events themselves a success.
Published: 2021
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Campaigning excellence (in partnership with GCSI)
Campaigning Excellence teaches participants how to plan, implement, and evaluate a successful government campaign using the OASIS Framework.
Published: 2021
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Introduction to communications (in partnership with GCSI)
Introduction to Communications teaches participants about the important role that communications play within government.
Published: 2021
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