Strategic communication

Understanding audiences: getting the best out of ourselves and others (GCS members access)
This session goes through the main categories of audience segmentation and ensuring inclusivity, as well as practical tips.

Published: 2022
Related topics:
What can Hollywood teach us about storytelling?
An essential skill for communicators, we learn how to use storytelling to make our communication style more credible and compelling.

Published: 2021
Related topics:
- Creative
- Strategic communication
RESIST 2 Counter Disinformation Toolkit
This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]

Published: 2021
Related topics:
- Crisis communication
- Strategic communication
High concern communications (GCS members access)
Practical steps and a scientific theory to explain and recommend the best way to communicate during a crisis or situation of high concern.

Published: 2021
Related topics:
Data science community
The Government Data Science Partnership (GDSP) brings public servants together to share their knowledge about data science.

Published: 2021
Related topics:
- Data
- Strategic communication
The science and art of storytelling with Emily Tofield (GCS members access)
Learn about the responsibilities of handling personal stories when campaigning for change.

Published: 2021
Related topics:
Refreshed Strategic Communication Guide launched
The Strategic Communication: MCOM Function Guide has been updated to include current trends and strengthen best practice across the profession.

Published: 2021
Related topics:
- Strategic communication
Introduction to strategic communications
This course is based on the government’s model for Strategic Communication called OASIS (Objectives, Audiences, Strategy, Implementation and Scoring) and you will have the opportunity to explore its 5 stages.

Published: 2021
Related topics:
Strategic problem solving and objective setting course
In this half-day course, learn to identify the role of communication in delivering policy/programmes, direct your campaigns and set a metrics framework.

Published: 2021
Related topics:
Strategic Communications with Clara Eaglen (GCS members access)
Clara Eaglen shares an overview of the roles and objectives of strategic communications as set out in the Strategic Communications MCOM Guide.

Published: 2021
Related topics: