Strategic communication
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GCS Evaluation Cycle
A flexible framework that promotes continuous learning and innovation, helping you measure success across all communication activities
Published: 2024
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Advanced behavioural science for communicators
This webinar will expand on the frameworks and techniques taught in the introductory webinar, building on participant’s knowledge of the COM-B model.
Published: 2023
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Understanding audiences: getting the best out of ourselves and others
This session goes through the main categories of audience segmentation and ensuring inclusivity, as well as practical tips.
Published: 2022
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What can Hollywood teach us about storytelling?
An essential skill for communicators, we learn how to use storytelling to make our communication style more credible and compelling.
Published: 2021
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RESIST 2 Counter Disinformation Toolkit
This toolkit will help support governments and communicators to effectively reduce the impact of mis- and disinformation through strategic communications. […]
Published: 2021
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High concern communications
Practical steps and a scientific theory to explain and recommend the best way to communicate during a crisis or situation of high concern.
Published: 2021
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Data science community
The Government Data Science Partnership (GDSP) brings public servants together to share their knowledge about data science.
Published: 2021
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The science and art of storytelling with Emily Tofield
Learn about the responsibilities of handling personal stories when campaigning for change.
Published: 2021
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Refreshed Strategic Communication Guide launched
The Strategic Communication: MCOM Function Guide has been updated to include current trends and strengthen best practice across the profession.
Published: 2021
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Strategic Communications with Clara Eaglen
Overview of the roles and objectives of strategic communications as set out in the Strategic Communications MCOM Guide.
Published: 2021
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